Lead Digital Marketing Architect

Career Area: Technology, Digital and Data

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

As the Lead Digital Architect (Marketing Data), you will define and own the end-to-end data architecture powering marketing analytics, attribution, audience segmentation, and personalized experiences. You’ll partner with Marketing, Mar Tech, Product, and Data Engineering to deliver scalable, privacy-compliant data platforms and real-time decisioning that measurably improves campaign performance and customer LTV.

• Lead the end‑to‑end Marketing Data Architecture, defining scalable frameworks and data structures that enable seamless activation, analytics, and cross‑channel orchestration.
• Establish and evolve Customer 360 and identity‑resolution capabilities, ensuring unified customer profiles that power personalization, targeting, and measurement across the digital ecosystem.
• Architect real‑time activation and personalization pipelines, enabling event‑driven experiences, dynamic segmentation, and rapid decisioning across Mar Tech and AdTech platforms.
• Develop analytical data models that support reporting, advanced analytics, and data science, ensuring high‑quality, well‑governed datasets for stakeholders across marketing, sales, and product teams.
• Integrate Mar Tech and AdTech ecosystem components, ensuring seamless data flow, interoperability, and aligned architecture across CDP, CRM, DSP, DMP, marketing automation, analytics, and advertising platforms.
• Lead the design and expansion of cloud data platforms and lakehouse architectures, enabling scalable ingestion, transformation, storage, and activation of large‑scale marketing datasets.
• Ensure privacy, compliance, and consent‑management foundations are embedded into all data flows, aligning with global regulations and internal governance standards.
• Apply ML and AI techniques to power marketing use cases, such as predictive targeting, look‑alike modeling, churn prediction, content recommendations, and budget optimization.
• Drive security and governance practices, ensuring data protection, role‑based access, quality controls, and consistency across the marketing technology stack.
• Provide strong stakeholder leadership, partnering with marketing, product, engineering, analytics, and external vendors to shape strategy, align roadmaps, and deliver enterprise‑scale digital marketing capabilities.

• Target Architecture: Extensive knowledge of target architecture; ability to develop the IT blueprint and roadmap while aligning the architecture and processes with business strategies and objectives.
• Data Architecture: Extensive knowledge of processes, techniques and factors that affect data architecture; ability to design blueprints on how to integrate data resources for business processes and functional support.
• Application Design, Architecture: Extensive knowledge of basic activities and deliverables of application design; ability to utilize application design methodologies, tools and techniques to convert business requirements and logical models into designs.
• Platform Architecture: Extensive knowledge of technologies and methods to design processing mechanisms and roadmaps to execute business application systems; ability to design these roadmaps and deploy supportive interfaces for end-users to access related systems, in…