Associate Director, Media Analytics

Company description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

The Associate Director, Media Analytics, DTAI will evolve our client-facing, data-storytelling capability within the practice and play an integral role in providing strategic support and subject matter expertise in measurement and analytics. They will focus on narrative building to enhance our data-based story-telling capabilities and bring new opportunities, approaches, ideas, perspectives, etc. to key client relationships. The AD will drive data-led integration & measurement strategies on behalf of our clients, while partnering closely with Strategy, Activation, Operations, Audience and AdOps teams to implement these strategies across multi-channel activations.

The AD will bring a combination of sophisticated data management experience and business acumen, balancing a strategic mindset with a robust capability to get tactical and into the weeds. They will also bring deep client, relationship and project management proficiency, together with a passion for building new capabilities through experimentation. In this role, the AD will be required to unpack and structure ambiguous problems, own and drive projects from start to finish, apply sound business judgment, and communicate complex information effectively across a variety of stakeholders.

The AD will generate insights based on media and marketing performance data to align with strategic planning and will work with both first-party and third-party data vendors and publishers to maximize the data opportunity for the client, to go above and beyond status-quo.

The AD will need to indirectly influence across senior business leaders and clients. They will lead with genuine curiosity, and demonstrate a natural desire to dive deep in the numbers to discover context, create business cases, and go beyond usual approaches to solve problems and seize opportunities. The AD will have the depth of experience and willingness to “have an opinion” backed up by insight and analytics and the confidence to influence key stakeholders in meetings.

Requiring high levels of collaboration and embodying a coaching mindset, the AD will provide clients & internal stakeholders with a holistic understanding of their audience’s media consumption patterns, ensuring campaigns reach the right viewers on the most effective platforms using a playbook of tools, including 1P (Epsilon), third-party data providers (addressable & non-addressable, aggregators, industry research) as well as tools like com Score, Similar Web, and others, to optimize national, regional and local planning.

• Bean in-house expert on how 1P and 3P audience data and data-driven media activation can drive business and improve ROI for clients, including communicating horizontally and vertically across stakeholders
• Translate insights into strategic recommendations aligned with client objectives
• Align reporting with key stakeholders and strategic initiatives
• Lead stakeholder relationships and ensure client satisfaction
• Integrate market intelligence into media strategy for proactive planning
• Negotiate contracts and align vendor solutions with business needs
• Influence senior stakeholders through compelling, strategic insights
• Connect diagnostic analytics to business objectives for actionable outcomes
• Work with cross-DTAI teams to leverage advanced modeling techniques to improve marketing/media ROI
• Lead experimentation frameworks and ensure alignment with business KPIs
• Streamline cross-channel reporting processes for efficiency and scalability
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
• Partner with Data Architecture and Analytics leadership to…