Sr Manager, Web and Digital Marketing

Job Description

Join the Legal Tech Revolution  you ready to shape the future of how law is practiced? At Litera, we’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational and globally‑trusted solutions to law firms and corporate legal teams worldwide. We’ve been a leader in legal tech innovation for 30 years and are leading the legal AI revolution to this day with most of the world’s largest law firms as our clients.

If you’re passionate about building AI‑forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law.

This position is based in one of the following locations and the candidate should reside within reasonable commuting distance, as this role requires on‑site presence at least three days per week.

Boston | Chicago | Raleigh | New Jersey | New York City | Toronto

We are seeking a leader responsible for Litera's website and digital presence, with a passion for excellence in web design and performance as well as innovative content that drives growth in AEO and our overall digital presence. This person will drive strategic projects and provide recommendations on improvement initiatives to other marketing peers, track our eCommerce performance, and provide recommendations needed for it to be a growing source of revenue.

• Lead the modernization, strategy, and execution for , prioritizing high impact areas.
• Manage a team of web developers, digital marketers, and contract resources.
• Oversee website architecture leveraging Drupal CMS.
• Develop and regularly report on key performance metrics to track the impact of tests and initiatives.
• Optimize customer and user journeys to create intuitive pathways and uncover answers quickly.
• Lead stakeholders across functions to ensure high priority content is well‑maintained and older content is removed.
• Lead the technical strategy, maintenance, and optimization of , ensuring best‑in‑class performance, security, and privacy.
• Conversion Rate Optimization: launch A/B tests and personalization experiments.

• Drive AEO and SEO search visibility through best practices.
• Lead efforts to create content that aligns with AEO and SEO objectives.
• Monitor keyword research to maintain and improve search rankings.
• Act as AI best practice advisor to the marketing team.

• Monitor key web traffic, performance, and ROI KPIs.
• Leverage tools such as Profound, Kameleoon, SEMRush, Google Search Console, and Analytics, as well as Salesforce dashboards and Looker Studio.
• Create regular performance reports for leadership with insights and recommendations.
• Use data‑driven analysis to guide strategic decisions and prioritize initiatives.

• Drive improvement of the Webstore eCommerce platform to maximize conversion rates and revenue.
• Implement testing strategies to enhance the shopping experience.

• Bachelor's degree in Marketing, Computer Science, or related field.
• 7+ years of experience in web management or digital marketing.
• 3+ years of team leadership experience.
• Experience managing enterprise-level websites using Drupal or similar CMS, as well as eCommerce platforms.
• Strong understanding of technical SEO, content strategy, and web analytics.
• Experience with website migrations and integrations.
• Proficiency with analytics platforms: SEMRush, Google Search Console, Google Analytics, Salesforce dashboards, and Looker Studio.
• Excellent project management and communication skills.

• Health, dental, and vision insurance.
• 401(k) with company contribution.
• Generous paid time off and supportive work‑life balance.
• Career paths and opportunities for professional development.

The annual salary range for this position is $130,000 to $155,000. Actual compensation is determined by factors including education, work experience, certifications, and other relevant qualifications. Litera offers a comprehensive benefits package including health, dental, vision insurance, 401(k), incentive and recognition programs. All benefits are subject to eligibility requirements.

Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.