Associate Director, Pitch

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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As an Associate Director, Growth, you will play a pivotal role in facilitating the end-to-end pitch process for Tier 2 & 3 pitches, while providing essential support for Tier 1 engagements. You will be instrumental in driving project timelines, managing deliverables, and ensuring the development of compelling, insight-led narratives. This position requires strong leadership in coordinating cross-functional teams, mentoring junior members, and maintaining the highest standards of quality in all client outputs.

You will contribute to process optimization and foster WPP Media's growth culture, ultimately helping to build robust client relationships and secure new business.

• Serve as Driver or leader: keep teams on deadline, build project plans and timelines, enforce deadlines, and communicate roadblocks to leadership.
• Support in establishing and defining key work streams and owners for all pitch phases.
• Serve as liaison with pitch teams and designers.
• Assist in managing and delivering on objectives of the overall pitch vision.
• Review or pull all first-round answers for RFI / RFP written responses (depending on pitch tier).
• Build thorough, accurate, and well-organized Backgrounders that cover the 5
  
  Cs - Company, Culture, Category, Consumer, and Communications - plus Client Bios.
• Request, gather, research, and analyze client intelligence data (from Internet, Info. Center, Ad Views, Ad database, the List, etc.).
• Leverage AI tools for compelling insights.

• Partner with pitch business leads to ensure they have what they need for work streams.
• Provide direction to Growth support team members.
• Curate RD1 draft content responses to agency credentials, operating models, etc., from our library and from subject matter experts (SMEs), customizing for each opportunity.

• Read and understand content and case studies that contribute to the overall pitch narrative.
• Tailor messaging to address client needs, market context, and competitive dynamics.
• Ensure the narrative is insight-led and reflects the best of WPP Media's capabilities.
• Assist with concept development and execution of pitch theater to deliver compelling pitch experiences that support our strategic narrative.

• Establish points of alignment between disciplines across work streams.
• Provide ongoing, proactive communication to all pitch team members.
• Review Growth support's draft for end-of-day, end-of-week status recaps for pitch team to ensure accuracy and clarity of communication.
• Build relationships with WPP IAT growth managers and associates to coordinate integrated meetings, ensuring appropriate IAT team leads are included in relevant meetings.

• Reinforce day-to-day priorities and engage junior team members supporting each pitch.
• Ensure their output is executed flawlessly (e.g., review work prior to distribution to pitch teams to ensure accuracy and thoroughness, meeting notes accurately capture the discussion, next steps, and owners are clearly included).
• Confirm correct team members are invited to pitches.
• Serve as a role model for Managers, Senior Associates, and Associates, demonstrating best practices and a high-performance mindset.
• Reinforce a culture of accountability, collaboration, and continuous improvement.

• Share learnings, recommendations,…