Director, Marketing Automation

Summary

The Director of Marketing Automation is responsible for leading the strategy, execution, optimization, and governance of Marketing Automation across the enterprise. This role owns the design, activation, and scaling of automated customer journeys, nurture programs, segmentation logic, scoring models, and personalized communications that drive deeper engagement and measurable business outcomes. The Director ensures all marketing automation programs are data‑driven, cross‑channel, compliant, and fully aligned to the broader One Hardie digital ecosystem.

They partner closely with Digital Product, Brand, Creative, and Marketing teams to enable seamless activation across channels. The role reports to the VP of Digital Experience and is based at our West Loop office in Chicago with a hybrid weekly work schedule, including shuttle service to Ogilvy Transportation and Union Station and subsidized parking.

• Own the enterprise‑wide strategy, roadmap, and capability growth plan.
• Develop scalable frameworks for nurture programs, lifecycle journeys, scoring models, segmentation, and personalization.
• Establish standards, naming conventions, documentation, and governance to ensure consistent and compliant usage.
• Define and enforce best practices for deliverability, privacy, opt‑in management, frequency, and channel governance.

• Lead the design, implementation, and optimization of multi‑step, multi‑channel customer journeys including welcome programs, micro‑journeys, inspiration paths, abandonments, and CRM‑linked journeys.
• Partner with Brand and Creative to build dynamic content personalization strategies.
• Translate business and customer insights into actionable campaigns that improve engagement, conversion, and lifetime value.
• Maintain a structured testing framework (A/B, multivariate, segmentation testing) to optimize performance.

• Partner closely with the CDP & CRM team to define how segments, identity stitching, and behavioral data activate across systems.
• Ensure proper field mapping, data hygiene, enrichment rules, and lifecycle data standards are established and maintained.
• Use CDP‑powered insights (behavioral, contextual, first‑party identity) to drive more relevant and timely journey triggers.

• Serve as the primary liaison between Marketing, Brand, Digital Product, Sales, Analytics, and Creative for all automation needs.
• Partner with the Digital Product Sites & Apps teams to design journeys that span web, app, email, SMS, and CRM.
• Partner with Analytics to build reporting dashboards and measure journey performance.
• Drive automation‑focused enablement sessions for internal stakeholders.

• Lead the Marketing Automation team, including specialists, architects, and agency partners.
• Oversee configuration, system enhancements, integrations, and platform upkeep in partnership with IT and Digital Operations.
• Manage QA, UAT, and release cycles for Marketo‑related deployments.
• Maintain system health, performance, deliverability, and compliance across all programs.

• 8–12+ years of experience in marketing automation, lifecycle marketing, or martech leadership.
• Deep expertise in Adobe Marketo, including architecture, dynamic content, scoring, COE governance, and complex journey design.
• Strong understanding of cross‑channel lifecycle strategy (email, SMS, in‑app, on‑site messaging).
• Experience partnering with CDP/CRM teams to leverage identity, segments, and behavioral data.
• Strong foundation in data‑driven decisioning, testing methodologies, and measurement frameworks.
• Proven ability to manage a team, build new operating models, and drive cross‑functional alignment.
• Excellent communication, stakeholder influence, and organizational leadership skills.
• Experience in a fast‑paced, matrixed environment with complex customer journeys.

• Good‑faith estimate of current pay scale: $170,000 to $185,000 (subject to experience and other factors).
• Eligibility for a bonus plan.
• Comprehensive low‑cost co‑pay…