Director, Digital Strategy & Web Development

Director, Digital Strategy & Web Development leads the strategy, execution, and day‑to‑day management of PCMA’s digital and web presence. This role is responsible for translating marketing, brand, and business goals into high‑performing, user‑centered digital experiences that support PCMA’s global audiences, programs, and revenue streams.

Serving as both a strategic partner and hands‑on leader, the Director oversees website development, optimization, and governance while actively collaborating with Marketing, Content, Events, Education, Membership, and IT teams. This role requires a strong balance of planning, execution, technical fluency, and operational accountability
, ensuring digital initiatives are delivered on time, on brand, and with measurable impact.

• Develop and execute PCMA’s digital and web strategy in alignment with Marketing & Communications priorities and organizational goals.
• Translate business needs, campaign objectives, and audience insights into clear digital requirements, roadmaps, and deliverables.
• Actively participate in the planning, build, testing, launch, and optimization of digital initiatives—not just oversight.
• Support Marketing leadership with strategic recommendations grounded in execution realities and performance data.

• Manage PCMA’s website ecosystem, including corporate, event, education, and regional sites, ensuring performance, usability, and consistency.
• Oversee and contribute to web development efforts including enhancements, page builds, integrations, and ongoing improvements.
• Maintain CMS structure, workflows, templates, and content standards to enable efficient publishing and scalability.
• Ensure sites meet best practices for accessibility, SEO, analytics, security, and privacy compliance.

• Partner with content and marketing teams to design and implement digital experiences that support campaigns, registrations, and member engagement.
• Work closely with the Digital Content Strategist to translate content strategy into effective digital experiences, including site architecture, page templates, content structure, and user journeys.
• Collaborate on content modeling, taxonomy, and page design to ensure content is scalable, discoverable, and optimized for engagement and conversion.
• Use analytics, testing, and user feedback to identify opportunities for improvement and implement optimizations.
• Balance user experience best practices with business requirements and operational constraints.

• Work closely with internal teams to gather requirements, set priorities, and deliver digital solutions that meet business needs.
• Define clear roles, responsibilities, and workflows between digital and content functions to ensure alignment across strategy, execution, and performance.
• Manage external vendors and development partners, providing clear direction, feedback, and quality control.
• Own timelines, scopes, and deliverables for digital projects, ensuring accountability and follow‑through.

• Define and monitor key digital performance metrics and use insights to inform ongoing improvements.
• Establish and maintain digital governance standards, documentation, and processes.
• Stay current on digital tools, platforms, and trends, applying practical innovations that improve efficiency and performance.