Senior Manager, Web Program Management

Senior Manager, Web Program Management

Lead the execution and optimization of web initiatives that support patient acquisition, lead generation, and conversion. Report to the Director of Digital Product and partner with Sales, Marketing, Tech, Operations and external agencies to deliver high‑quality, scalable web experiences aligned with business goals and enhancing the patient journey.

• Work with the Digital Product Director to define strategic priorities and implement the web roadmap.
• Collaborate with the Digital Product Director to scope and build AI agent solutions into workflows to streamline operations and drive efficiency.
• Lead cross‑functional teams (Sales, Marketing, Tech, Operations, and external agencies) to deliver web initiatives on time and within scope.
• Manage execution of key projects, including website maintenance/enhancements, CMS updates, listing management, and feature releases.
• Drive ongoing website optimization through testing, personalization, SEO, and UX improvements to improve lead generation and conversion.
• Establish and manage program processes, including intake, prioritization, timelines, and resource coordination.
• Track and report on KPIs such as traffic, engagement, and conversion; provide insights and recommendations for improvement.
• Conduct research and data analyses to support assessment of strategic web opportunities.
• Identify risks, dependencies, and delivery challenges; proactively manage issue resolution and escalate when appropriate.
• Partner with Legal to ensure web content meets healthcare regulatory standards.
• Coordinate with external agencies and vendors to support the successful execution of web initiatives.

• 8+ years of experience in web program management, digital product management, or marketing operations.
• Bachelor’s degree in Business, Marketing, or a related field.
• Proven experience delivering cross‑functional web or digital initiatives in a fast‑paced environment.
• Knowledge of web technologies (HTML, CSS), CMS platforms (Word Press, Unbounce, Adobe Experience Manager), and analytics tools (GA4).
• Familiarity with A/B testing, SEO, and conversion rate optimization.
• Ability to manage multiple projects and priorities with strong attention to detail.
• Strong communication and stakeholder management skills.
• Experience in healthcare, retail, or service‑based industries is a plus.

Compensation range: $128,000 – $160,000 USD, depending on experience. Additional bonus of $12,800 – $16,000 USD may be available. Pay may vary by location and actual compensation depends on qualifications, experience, and business needs.

• Medical, Dental, Vision
• Life Insurance
• 401(k) with company match
• EAP (Employee Assistance Program)
• PTO and Paid Holidays

As set forth in Sono Bello’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.