Email Marketing Specialist

About the Role

is the leading online destination for active adults searching for 55+ communities across the United States. We connect millions of prospective buyers — primarily Baby Boomers and Gen X — with the communities, agents, and information they need to make one of the most significant decisions of their lives.

We are looking for an Email Marketing Specialist who is equal parts builder and analyst: someone who can get inside Hub Spot or Drip and build a behavioral trigger sequence in the morning, then spend the afternoon in a performance dashboard figuring out why one segment is converting at 2× the rate of another.

This is a hands-on, execution-focused role. You will own the day-to-day operations of our email program while also contributing meaningfully to strategy — segmentation logic, lifecycle architecture, deliverability health, and personalization frameworks that serve an audience with a longer consideration timeline and higher expectations for relevance than most.

This position begins as a contractor engagement, with a clear pathway to full-time employment for high performers. Strong contractors who demonstrate impact will be considered for conversion on a rolling basis.

• Build and maintain behavioral segmentation models using first‑party data, including search activity, geographic preferences, community saves, price range, time on site, and content engagement.
• Create dynamic content rules within email templates that adapt messaging, images, and CTAs based on subscriber attributes and behavior — no two active‑adult buyers are identical.
• Develop audience segments specific to distinct buyer profiles: the actively searching retiree, the pre‑retirement planner 3–5 years out, and the adult child researching communities for a parent.
• Partner with product and data teams to expand the behavioral signals available for targeting, and document segment definitions so the broader team can use them.
• Monitor segment performance over time and refine definitions as buyer behavior evolves — especially as Gen X begins to enter the active‑adult audience in larger numbers.

• Build, maintain, and optimize automated email workflows across the full buyer lifecycle: welcome series, search-based community alerts, nurture sequences, re‑engagement flows, and agent handoff program.
• Configure trigger logic based on behavioral events — property saves, community page views, search frequency, guide downloads, form submissions — and test timing, branching logic, and send cadence.
• Own the integration between the 55places platform and email sending infrastructure, ensuring behavioral data flows cleanly into automation triggers.
• Document every workflow with clear logic maps so programs are auditable, maintainable, and improvable without requiring a full rebuild.
• Audit existing automations quarterly for logic decay, stale content, and missed optimization opportunities — then fix them.

• Own sender reputation health across all 55places sending domains, monitoring daily via Google Postmaster Tools and Amazon SES dashboard.
• Maintain hard bounce rates below 0.5% and spam complaint rates below 0.1% through proactive list hygiene: suppression management, bounce processing, inactive subscriber handling, and spam trap avoidance.
• Run quarterly list‑cleaning cycles — identify unengaged subscribers, execute re‑engagement sequences, and suppress those who do not respond before they damage the sender’s reputation.
• Ensure all commercial email programs comply with CAN‑SPAM requirements, include a functional one‑click unsubscribe, and honor opt‑outs within required time frames.
• Conduct inbox placement testing using tools such as Glock Apps or similar before major campaign launches, and maintain a working knowledge of SPF, DKIM, and DMARC configuration.
• Flag anomalies — sudden complaint spikes, unusual bounce patterns, domain blocklist appearances — and resolve quickly.

• Build and maintain weekly and monthly email performance dashboards covering open rate, click‑through rate, conversion to lead, lead quality…