Senior Consultant, ABM Optimization

Position: Senior Consultant, ABM and Experience Optimization
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Team Overview

The team sits within the Marketing function and is responsible for managing digital experiences across both B2B and consumer audiences, primarily supporting U.S.

-based websites and content. The team consists of writers, testing specialists, and a user researcher, all focused on optimizing performance and improving user engagement. This role reports to Manager of Consumer Insights and Experience.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview and Core Responsibilities

* Lead optimization of digital experiences with a strong focus on B2B marketing initiatives (approx. 90% B2B, 10% consumer)

* Analyze digital performance data and identify opportunities for improvement across web experiences

* Design, execute, and manage A/B tests and optimization initiatives to enhance user engagement and conversion

* Translate insights into actionable recommendations and implement improvements across digital platforms

* Continuously monitor performance metrics and refine strategies based on results

* Partner with cross-functional teams including marketing, content, and analytics to align on optimization strategies

* Support ongoing testing cycles (analyze → propose → activate → measure → iterate)

* Contribute to improving overall digital experience across U.S. websites and marketing channels

Required Knowledge and Experiences

* Google Analytics (web analytics and performance tracking)

* Path Factory (content engagement and experience platform)

* Demandbase (B2B marketing and account-based marketing platform)

* Salesforce (CRM - Customer Relationship Management)

Required Knowledge & Experiences

* Experience in B2B digital marketing and experience optimization

* Strong understanding of website performance metrics and optimization strategies

* Hands-on experience using marketing technology platforms for performance analysis and testing

* Proven ability to execute and manage optimization cycles from analysis through implementation

* Experience working with cross-functional marketing and digital teams

* Bachelor's degree or equivalent experience in Marketing, Business, or a related field

Preferred Skills

* Experience with additional testing or analytics tools (e.g., Hotjar or similar platforms)

* Exposure to marketing automation platforms such as Eloqua

Benefits that support every part of your life:

At Trans Union, we design benefits to help you feel well, do well, and plan well-from day one.

For Your Health:
Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable.

For Your Protection:
We've got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑ and long‑term disability. You can also opt into a legal plan, pet insurance, and travel accident coverage.

For Your Family:
From adoption assistance and fertility planning coverage to caregiver support, we're here for every chapter. Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.

For Your Future:
Build toward what's next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently.

For You:
Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back.

For Your Wellness:
Access 24/7 support including professional therapy, coaching, and emotional…