Sr Manager, Web and Digital Marketing

Job Description

Join the Legal Tech Revolution  you ready to shape the future of how law is practiced? At Litera, we’re on a mission to raise The Bar for the legal profession by delivering transformational and globally-trusted solutions to law firms and corporate legal teams worldwide. We’ve been a leader in legal tech innovation for 30 years and are leading the legal AI revolution with most of the world’s largest law firms as our clients.

If you’re passionate about building AI‑forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law.

Available office locations:
Boston | Chicago | Raleigh | New Jersey | New York City | Toronto

We are seeking a leader responsible for Litera’s website and digital presence, with a passion for excellence in web design and performance as well as innovative content that drives growth in AEO and our overall digital presence. The ideal candidate will thrive in a fast‑paced environment, work with a global team across multiple functions, and consistently deliver high‑quality work.

• Lead the modernization and strategy, and execution for , prioritizing high‑impact areas that advance our corporate message, positioning, and AEO presence.
• Manage a team of web developers, digital marketers, and contract resources.
• Oversee website architecture leveraging Drupal CMS.
• Develop and regularly report on key performance metrics to track the impact of tests and initiatives.
• Optimize customer and user journeys to create intuitive pathways to uncover answers quickly.
• Lead stakeholders across functions to ensure high‑priority content is well‑maintained and older content is removed.
• Lead the technical strategy, maintenance, and optimization of , ensuring best‑in‑class performance, security, and privacy in collaboration with engineering.
• Manage conversion rate optimization, including launching A/B tests and personalization experiments.
• Drive AEO and SEO visibility by implementing best practices and creating high‑value content.
• Conduct keyword research and maintain/improve search rankings.
• Serve as an AI best‑practice advisor to the marketing team.
• Monitor key web traffic, performance, and ROI KPIs using Profound, Kameleoon, SEMrush, Google Search Console, Analytics, Salesforce dashboards, and Looker Studio.
• Create regular performance reports for leadership with insights and recommendations.
• Use data‑driven analysis to guide strategic decisions and prioritize initiatives.
• Drive improvement of the Webstore e‑commerce platform, enhancing conversion rates and revenue through testing strategies.

• Bachelor’s degree in Marketing, Computer Science, or a related field.
• 7+ years of experience in web management or digital marketing.
• 3+ years of team leadership experience.
• Experience managing enterprise‑level websites using Drupal or a similar CMS, and e‑commerce platforms.
• Strong understanding of technical SEO, content strategy, and web analytics.
• Experience with website migrations and integrations.
• Proficiency with analytics platforms: SEMrush, Google Search Console, Analytics, Salesforce dashboards, and Looker Studio.
• Excellent project management and communication skills.

• The company culture values helping each other grow, doing the right thing, and making an impact.
• Commitment to employees focuses on tools that matter and amplifies their contribution to the legal world.
• A global, dynamic, and diverse team offering unlimited growth opportunities.
• Comprehensive benefits package, including health insurance, retirement savings, paid time off, and a supportive work‑life balance.
• Career growth and development with clear paths to technical and leadership roles.

Pay Transparency Notice for Massachusetts, Colorado, Illinois, New Jersey, New York, and Toronto:
The annual salary range for this position is $130,000 to $155,000.

Litera offers a comprehensive benefits package including health, dental, and vision insurance, 401(k) with company contribution, and incentive and recognition programs. All benefits are subject to eligibility requirements.

Litera is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Litera is a fast‑growing software company and one of the leading legal technology suppliers in the world, serving more than 90% of the world’s largest law firms. As a company recognized as one of the best places to work, we believe professional development, rewards programs, open communication, and transparent leadership help create a unique and open work environment.