Paid Social Media Specialist

Who We Are:
It all starts with purpose.

We are a purpose-driven nonprofit with a dynamic staff culture.

With a meaningful purpose, motivated staff, and excellent benefits, working here will definitely have you smiling! The ADA's headquarters is located just steps from Chicago's Magnificent Mile and close to public transportation. With more than 400 colleagues, the ADA Staff are some of the most talented people in the Chicago, Washington D.C., and Maryland area.

We were named a Top Workplace by the Chicago Tribune in 2019 and 2021! Come join our team!

Job Responsibilities:

The Paid Social Media Specialist is responsible for the execution of results-driven social media strategy that engages dentists, educates the public about oral and overall health, and elevates the ADA's reputation among dentists and the public as the pre-eminent source of trusted oral health information and resources.

This role will work with internal client teams to deliver engaging content for social media platforms; develop and execute paid social media campaigns; manage social media communities; listen to social media conversations to help develop proactive strategies and provide counsel on reactive issues; and report on metrics to optimize and increase the effectiveness of ADA's social media presence in support of organizational priorities.

Must Have:

• Bachelor's Degree or Experience in lieu of degree
• 3 years of experience (or 7 in lieu of degree) in social media marketing, developing and executing paid social media campaigns, managing social media communities and interacting with customers as a brand on social media platforms
• Experience working in social platforms such as Facebook, Instagram, Linked In, X, Snapchat, Tik Tok, etc., creating proactive and reactive media content, and researching changes in social media platforms and algorithms
• Familiarity with Google Analytics, parameters, Facebook pixel/Linked In insight tag, and optimizing conversion
• Strong understanding of Facebook, Instagram, X, and Linked In, including paid social media tools (Facebook Ads Manager, etc.)
• Strong understanding of social media listening
• Adept in copywriting for social media
• Must have verbal and written communication, analytical, collaboration, presentation, a self-starter, results-focused, prioritization, strategic, facilitation skills
• Proficiency in M365 (MS Office);
  Paid Linked In and Meta services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels.
• Tracking tools (Trello, Slack, Basecamp or similar) publishing tools (Meltwater Engage, Sprout Social, or similar), native social media ad management platforms, and content creation software (Canva or similar platform)
• Travel twice per year for 1-3 nights per trip for event coverage
• Position may require before or after hours work and may require weekend work

Nice to Have:

• Experience at a digital, advertising, media or PR agency
• Familiarity with health care issues
• Experience with legalities surrounding social media giveaways and sweepstakes
• Basic SEO knowledge

Just a few of the benefits offered to employees:

• Promotes Work/Life Balance
• Hybrid Work Schedule (2-3 days from home)
• Health insurance/ dental reimbursement plan
• Ample Paid time off
• 401(k)
• Pension
• Flexible Spending Account
• Life insurance
• Tuition reimbursement
• Paid Parental Leave
• Pet Insurance
• Student Loan Refinance
• 2 days off to work at a charity event of your choice

The ADA values a variety of backgrounds and experiences and is committed to providing equal employment opportunities to qualified job candidates. The ADA is an equal opportunity employer of protected veterans and individuals with disabilities. All qualified applicants will receive consideration for employment in open positions without regard to race, ethnicity, gender, color, religion, sex, age, marital status, ancestry, citizenship, physical or mental disability, medical condition, veteran status or any other characteristic.

The American Dental Association is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at recruiting

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.