Senior Analytics Analyst; ME&I - Freelance

Position: Senior Analytics Analyst (ME&I) - Freelance
Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

Who we are looking for:

VML is seeking a Senior Analytics Analyst (ME&I) - Freelance with a desire to build their career in data, business marketing, strategic analysis and experiential analytics. To be successful in this role, you must be able to thrive in a creative environment where collaboration, client service, intelligence and humor are musts. For this role you will work with a global client (a Fortune 10 Technology Client).

We uncover business crucial insights based on data that will help improve their business outcomes. The core of this role revolves around extracting data, compiling reports and creating delivering presentations. There will be many opportunities to work on a variety of unique and cutting-edge projects.

What you'll do:

• Analyze| Provide digital and social media analytics data insights as well as other offline data to evaluate campaign performance and provide client communication, analysis and recommendations.
• Workflow | Create custom Scorecards based on client goals to measure performance, as well as creating and presenting well-organized presentations and reports- adding insight to data while fielding strategic and technical questions. Your focus will be on ongoing social reporting, social listening consumer focused experiences.
• Identify | Discover underperforming areas and identify opportunities to improve the consumer experience.

Who you are:

• A builder | Entrepreneurial attitude coupled with strong business acumen. Ability and appetite to bring people together. Innate ability to marshal people and create gravity around ideas.
• Open and collaborative | Our team is close-knit and supportive and we're working with a lot of unknowns - you must champion of team environments that are comfortable and encouraging.
• Optimistic and resilient | Dig in and figure out how to work around problems. Exemplify a "Yes and why not?" posture. Takes care of self and team. Balance needed to maintain stamina and positivity.
• Ego-less | We all wear the hats that need wearing, it's a mentality that makes the team successful.

What you'll need:

• 3+ year experience in analytics, data science, web strategy or online marketing.
• Data Analysis & Reporting:
  Strong analytical skills to process large datasets and deliver actionable insights across media and marketing campaigns.
• Demonstrated expertise with ongoing social reporting, social listening consumer focused experiences.
• Measurement Frameworks:
  Experience in performance measurement, brand lift studies, and campaign effectiveness analysis.
• Problem-Solving:
  Ability to identify trends, patterns, and opportunities in data to inform marketing strategies.
• Collaboration:
  
  Comfortable working in cross-functional teams and presenting insights to internal stakeholders and…