Digital Marketing Leader. Chicago Move Collective

An Introduction to Codal

Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.

Founded in 2009 and headquartered in Chicago, Codal is an award-winning digital consultancy. We specialize in product strategy, experience design, ecommerce, platform engineering, cloud architecture, big data and AI, serving as the premium development partner for enterprise clients across life sciences, manufacturing, B2B platforms and ecommerce.

Our marketing team is responsible for driving pipeline across these service lines, working closely with sales and our technology partners to generate and convert demand. We are investing meaningfully in marketing through 2026: this is a chance to join a team that is being built out, not maintained.

We are looking for a digital marketing lead to own Codal's demand engine: the website, organic visibility, paid digital, landing pages and the webinar program. This is a hands‑on senior role where you both set the strategy and execute it.

You will report into the Global Head of Marketing and work closely with design, engineering, content and sales. You have the opportunity to take Codal from a "great site" to a real conversion machine that ranks in AI engines and feeds pipeline every week.

This is a builder's role, not a maintainer's. We expect a roadmap, an opinion, and follow‑through.

• Own the roadmap, performance, information architecture and conversion paths
• Partner with design and engineering on the redesign roadmap, A/B tests, page templates and ongoing site improvements
• Manage the CMS (Sanity); brief, review and ship new pages from copy through launch
• Own site performance:
  Core Web Vitals, page speed, accessibility, uptime, and the boring stuff that compounds

• Own technical SEO end-to-end: crawl, indexation, schema, internal linking, site architecture
• Build and run the AEO (Answer Engine Optimization) playbook so Codal shows up in AI-driven discovery:
  ChatGPT, Perplexity, Google AI Overviews, Claude and what comes next
• Run regular SEO audits, monitor SERP performance, and prioritize page-level updates
• Partner with the Senior Content Manager on SEO and AEO-driven briefs so content gets distribution by design, not by accident

• Design and ship campaign landing pages with the design team for every major campaign and partner program
• Set up conversion tracking, form logic, UTMs and routing into Hub Spot and Salesforce
• Run paid digital campaigns:
  Linked In, Google, programmatic, retargeting; own the strategy, agencies and reporting

• Own the webinar program end to end: topic strategy, partner coordination, promotion, registration and post-event follow-up
• Run co‑marketing webinars and digital events with technology partners
• Track and report on webinar attribution into pipeline, not just attendance

• Own the digital marketing dashboard: traffic, conversion, MQLs, attribution, paid ROIRun quarterly performance reviews; identify what to scale, what to cut, and where to invest next
• Connect digital performance back to revenue impact, not vanity metrics

• 5+ years in B2B digital marketing
• Consulting firm, agency or professional services background required
  . You have driven digital growth for a complex service business, not just a SaaS product
• Strong technical SEO foundation: schema, Core Web Vitals, crawl, indexation, log file analysis
• Working familiarity with AEO and GEO (Generative Engine Optimization); a clear point of view on how AI engines surface content and how Codal should adapt
• Proven track record building and improving websites that actually convert, with measurable outcomes you can talk about
• Hands‑on with the modern digital stack:
  Hub Spot, Salesforce, GA4, Search Console, Ahrefs or Semrush, Linked In Ads, Google Ads
• Comfortable working with…