Sr Data Analyst - Loyalty Systems

We are seeking a highly experienced Senior Data Analyst with a strong background in customer loyalty systems to lead the design, integration, and optimization of data and business solutions across our loyalty platform ecosystem. This hybrid role demands a unique blend of business acumen, systems thinking, and deep technical expertise in data modeling and architecture, particularly within loyalty or customer engagement environments.

This role will serve as a critical link between business stakeholders, technical teams, and data infrastructure, ensuring loyalty program requirements are translated into scalable, secure, and high-performance data solutions.

POSITION RESPONSIBILITIES:

• Partner with stakeholders across product, marketing, CRM, and IT to gather, analyze, and prioritize business requirements related to loyalty program capabilities (e.g., accrual, redemption, tiering, member lifecycle).

• Translate business needs into detailed technical specifications and solution designs.

• Document system and process flows, data mappings, and interface specifications for loyalty system integrations.

• Analyze loyalty program performance, customer data, and behavioral metrics to inform system design and enhancements.

• Support stakeholder alignment by leading workshops and presenting solution designs.

DATA ARCHITECTURE RESPONSIBILITIES:

• Lead the design and implementation of end-to-end data architectures supporting loyalty programs, including customer profiles, transactional history, engagement metrics, and campaign data.

• Design and maintain conceptual, logical, and physical data models for loyalty ecosystems.

• Define data integration strategies and oversee data flow design between loyalty platforms, CRM, POS, mobile apps, and enterprise data warehouses.

• Ensure alignment of loyalty data models with enterprise architecture and data governance standards.

• Collaborate with data engineers, developers, and Dev Ops teams to ensure solutions are robust, scalable, and optimized for performance.

• Evaluate new loyalty platforms or enhancements and provide architectural recommendations.

EXPERIENCE AND QUALIFICATIONS:

• Bachelor's degree in Computer Science, Information Systems, Data Science, or related field.

• 6+ years of experience in data analysis with significant focus on customer loyalty systems or CRM platforms.

• Deep experience with loyalty business processes: point accrual/redemption, member tiers, campaign targeting, personalization, breakage analysis, etc.

• Strong SQL skills and experience with cloud data platforms (e.g., Snowflake, Big Query, Azure Synapse, AWS Redshift).

• Proficiency in data modeling tools (e.g., ER/Studio, Lucidchart, dbt, ERwin).

• Experience working with API integrations, event-based data pipelines, and microservices architecture.

• Familiarity with enterprise loyalty platforms (e.g., Salesforce Loyalty, Oracle Loyalty Cloud, Comarch, Session

M, Annex Cloud, Kobie, etc.).

• Experience with tools like Airbyte, dbt, Airflow, Fivetran, or Talend for data orchestration.

Required Skills :

Basic Qualification :

Additional Skills :

Background Check :
Yes

Drug Screen :
No

Notes :
Selling points for candidate :
Project Verification Info :"The information provided below is for Apex Systems AV use only and is not to be distributed publicly, or to any third party. Any distribution of the below information will result in corrective action from Apex Systems Vendor Management. MSA:
Blanket Approval Received Client Letter:
Will Not Provide"
Exclusive to Apex :

No
Face to face interview required :

No
Candidate must be local :

No
Candidate must be authorized to work without sponsorship ::

No
Interview times set : :

No
Type of project :
Master Job Title :
Branch Code :