Senior Associate, Social Activation

Company description

Apex is Publicis Groupe's futures marketplace, leveraging Publicis capital to create risk-free, value-based investment opportunities for clients. Our industry expertise, understanding of consumer and market trends, and strategic partnerships enable Apex to deliver innovative, omnichannel solutions for clients that drive a range of marketing and business goals. Apex solutions help shape the industry, drive outcomes, and keep Publicis clients ahead of trend.

Overview

ABOUT APEX We're not your typical agency. In fact, we aren't an agency her, we are a distinct and next generation trading entity within Publicis Groupe. Furthermore, we're experts and innovators in media- making investments today for tomorrow's success. Our goals are rooted in providing unique and incremental benefits to Publicis Groupe clients:

1. You'll work across all Publicis Groupe agencies for the unique opportunity to learn the full media landscape and work with a breadth of clients.

2. You'll learn both Investment and Business Operations - a unique blend of skills not often combined within agencies. 3. You'll work in digital platforms regardless of the channel you work on and if you don't know it, we'll teach you.

4. You'll lead the industry by looking for future-facing opportunities, areas to invest in and upcoming trends within the marketing industry.

Role Summary & Impact As a Senior Associate, Paid Social, you will support the activation and optimization of paid social campaigns across key platforms. You've already grasped the fundamentals of paid social and are now ready to dive deeper - taking ownership of executional work streams, tracking performance, and collaborating with media partners. You'll also begin to flex your strategic thinking and get exposure to client-facing work and cross-functional opportunities within the Groupe.

Responsibilities

Key Responsibilities

Social Campaign Management

* Forecast in-platform and create media plans based on campaign objectives, benchmarks and historical performance in a timely manner.

* Build, launch, and manage paid social campaigns across platforms like Meta, Tik Tok, Snapchat, Reddit, Linked In & Pinterest. Meta, Tik Tok & Snapchat preferred.

* Monitor campaign pacing and performance; identify optimization opportunities and flag delivery issues.

* Set up tracking (pixels, UTM parameters, etc.) and QA assets and campaign builds to ensure flawless execution.

* Maintain platform fluency - stay up to date on features, betas, and best practices through self-guided learning and partner education sessions.

Platform & Financial Operations

* Maintain accurate budgets and spend forecasts; actualize spend and reconcile invoices in internal systems (e.g., Prisma, Salesforce).

* Work with APEX leads to ensure billing processes run smoothly for assigned campaigns.

* Log and track all campaign details in Salesforce and internal systems.

Collaboration & Growth

* Partner closely with Social Supervisors and Managers to support strategic planning and reporting.

* Assist in pulling data, crafting insights, and building performance recaps.

* Contribute to internal knowledge sharing and training for junior team members.

* Embrace a test-and-learn culture and bring proactive ideas to team discussions.

* Maintain a pulse check on current trends across Social platforms to keep the Social team up to date with what's happening in the industry.

Qualifications

Requirements

* 1-2 years of experience in paid social campaign execution, either at an agency, in-house, or on the platform side. Looking for hands-on-keyboard experience across the following platforms:
Tik Tok, SNAP, Meta, Reddit, Linked In & Pinterest.

* Foundational knowledge of social media platforms and their ad buying tools (Meta Ads Manager, Tik Tok Ads Manager, Snapchat, etc.).

* Proficient in Excel and comfortable with data analysis, reporting, and budget management.

* Familiarity with internal systems such as Prisma, OX, Salesforce, or similar tools is a plus.

* Highly organized, detail-oriented, and responsive to timelines.

* Naturally curious, collaborative, and motivated to grow in the digital media space.

What Sets You Apart

* You love social…