Vice President Director, Technology - AI

Job Description

Vice President Director, Technology - AI

Digitas is seeking a Vice President Director, Technology to lead an AI-driven media platform for a major financial services company. In this role, you will drive the creation, rollout, adoption, and evolution of a bespoke, data-driven paid-media platform. You'll sit at the intersection of AI innovation, financial marketing, and enterprise technology—translating complex client needs into intelligent, compliant, and high-performing solutions.

You'll play a pivotal role in shaping AI-driven financial services marketing tools for one of the industry's leading companies. You'll do it at Digitas, a collaborative, AI-centric agency that values curiosity, craft, and impact. If you're energized by challenging problems, fast-moving projects, and the chance to unite data, AI, and media at scale, this is the role for you.

• The owner of technical expertise and a deft interpersonal touch. You can go deep on AI architecture with an engineer on Monday and the next day talk brand safety, regulatory compliance, and creative strategy with a channel marketing lead.
• Well-versed in marketing for heavily regulated industries, and in media planning, buying, and/or automation.
• An expert at balancing blue-sky ideation with real-world solutioning; you know when to emphasize one versus the other.
• A top-notch presenter, equally at ease in a client boardroom or an internal sprint review.
• Flexible, adaptable, and fluid. Comfortable navigating the ambiguity of cutting‑edge platform work while keeping stakeholders aligned and confident.
• A subject-matter expert in generative AI and data‑driven personalization, with the ability to lead clients and teams through planning, requirements development, implementation, and rollout.

• Serve as technology team lead and trusted advisor to internal stakeholders, partners, and clients at all levels.
• Partner with internal Digitas teams, other agencies within Publicis Groupe, and client SMEs (technical and non-technical alike) to align platform capabilities with business goals, brand standards, and regulatory requirements.
• Lead technology and process discovery, strategy, and product delivery using our proprietary generative AI platform, across all aspects of the paid‑media lifecycle.
• Collaborate with cross-disciplinary teams—including designers, developers, data scientists, and strategists—to ideate, develop, and launch new agents, workflows, and other tools tailored to the client's needs.
• Identify opportunities to expand and enhance the core platform and offering over time.
• Build and execute rollout, training, support, and maintenance processes, ensuring all teams (internal and client) are empowered and confident users of the platform.
• Present complex technical concepts to both technical and non-technical audiences—from engineers to CMOs—with clarity, credibility, and confidence.
• Serve as a steward of responsible AI use, ensuring solutions align with financial industry regulations, data privacy standards, and brand safety requirements.

We’re looking for strong, impactful work experience, which typically includes:

• 9+ years in a Product Manager, Product Owner, or Business Analyst role, with significant digital/technology project experience.
• 5+ years working in a digital agency or financial services technology environment.
• Bachelor's degree (or equivalent) in Business, Technology, or a related field preferred.
• Robust experience with Generative AI, ideally with hands‑on experience designing, deploying, and optimizing solutions in complex enterprise environments.
• Proven capability in system/business analysis and driving product development from ideation to launch.
• Proficient in modern AI platforms, tools, and the digital/software development lifecycle.
• Solid understanding of data-driven marketing, media personalization, and campaign automation concepts.
• Excellent analytical, creative problem-solving, and critical thinking skills.
• Exceptional communication, presentation, and interpersonal abilities, with demonstrated success engaging senior client stakeholders.
• Demonstrated leadership in collaborating with…