Director, Digital Strategy & Web Development

Overview

The Director, Digital Strategy & Web Development leads the strategy, execution, and day-to-day management of PCMA’s digital and web presence. This role is responsible for translating marketing, brand, and business goals into high-performing, user-centered digital experiences that support PCMA’s global audiences, programs, and revenue streams.

Serving as both a strategic partner and hands-on leader, the Director oversees website development, optimization, and governance while actively collaborating with Marketing, Content, Events, Education, Membership, and IT teams. This role requires a strong balance of planning, execution, technical fluency, and operational accountability, ensuring digital initiatives are delivered on time, on brand, and with measurable impact.

• Develop and execute PCMA’s digital and web strategy in alignment with Marketing & Communications priorities and organizational goals.
• Translate business needs, campaign objectives, and audience insights into clear digital requirements, roadmaps, and deliverables.
• Actively participate in the planning, build, testing, launch, and optimization of digital initiatives—not just oversight.
• Support Marketing leadership with strategic recommendations grounded in execution realities and performance data.

• Manage PCMA’s website ecosystem, including corporate, event, education, and regional sites, ensuring performance, usability, and consistency.
• Oversee and contribute to web development efforts including enhancements, page builds, integrations, and ongoing improvements.
• Maintain CMS structure, workflows, templates, and content standards to enable efficient publishing and scalability.
• Ensure sites meet best practices for accessibility, SEO, analytics, security, and privacy compliance.

• Partner with content and marketing teams to design and implement digital experiences that support campaigns, registrations, and member engagement.
• Work closely with the Digital Content Strategist to translate content strategy into effective digital experiences, including site architecture, page templates, content structure, and user journeys.
• Collaborate on content modeling, taxonomy, and page design to ensure content is scalable, discoverable, and optimized for engagement and conversion.
• Use analytics, testing, and user feedback to identify opportunities for improvement and implement optimizations.
• Balance user experience best practices with business requirements and operational constraints.

• Work closely with internal teams to gather requirements, set priorities, and deliver digital solutions that meet business needs.
• Define clear roles, responsibilities, and workflows between digital and content functions to ensure alignment across strategy, execution, and performance.
• Manage external vendors and development partners, providing clear direction, feedback, and quality control.
• Own timelines, scopes, and deliverables for digital projects, ensuring accountability and follow-through.

• Define and monitor key digital performance metrics and use insights to inform ongoing improvements.
• Establish and maintain digital governance standards, documentation, and processes.
• Stay current on digital tools, platforms, and trends, applying practical innovations that improve efficiency and performance.

• Bachelor’s degree in Marketing, Digital Strategy, Business, Data Analytics, or a related field.
• 8–12 years of experience in digital marketing, marketing technology, or digital strategy.
• Experience leading digital initiatives and marketing technology platforms.
• Experience working with data analytics and marketing performance measurement.
• Experience in associations, events, membership organizations, or B2B marketing environments preferred.

• Ability to perform work utilizing a computer for extended periods of time.
• Ability to sit for extended periods of time in performing the work.
• Ability to grasp objects utilizing the fingers (fine motor manipulation).
• Ability to travel by air or ground transportation as required in performing the work.
• Ability to lift to 15 pounds.