Marketing Technology & Data Specialist

What You Will Do

As a Marketing Technology & Data Specialist on the Google Analytics / Digital Intelligence team, you will play a key role in helping business partners turn web data into meaningful insights. You will support the adoption of Google Analytics by creating documentation, playbooks, and communication resources, while enabling teams to connect digital behavior data with broader Caterpillar datasets for deeper analysis and decision‑making.

• Customer Focus:
  Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Creativity:
  Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Effective Communications:
  Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Relationship Management:
  Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Technical Excellence:
  Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
• Vendor/Supplier Management:
  Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g., vendors, service providers, contractors, consultants, and suppliers).
• Digital Marketing:
  Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

• Bachelor’s degree or higher in Marketing/Digital Analytics, Business Analytics or related degree (selected candidates must complete their degree by their start date).
• 0-2 years of relevant experience related to this field (internships or academic projects are a plus).
• Minimum cumulative GPA requirement 3.0/4.0 (no rounding).
• Experience using SQL to analyze data in Big Query or Snowflake, turning complex datasets into actionable marketing insights and supporting campaign reporting using Google Analytics data.

Ideal for those building foundational skills in data, generally within the first 24 months of their career.

This position is in Chicago or Peoria, Illinois. Basic relocation may be available, depending on relocation qualifications. Sponsorship is NOT available for this position.

Summary Pay Range: $81,370.00 - $. Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job‑related knowledge, skills, individual performance and experience.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits*
• Life Insurance*
• Parental leave*
• Adoption benefits*
• Tuition Reimbursement*

* Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.