Sr Product Manager; Digital Assets

Job Summary

As Apex’s first Senior Product Manager for Digital Assets, you will set the direction and independently own a net-new business line spanning stable coin funding, tokenization of equities, and crypto trading. You will identify high-impact opportunities, establish the operating model for a 0-to-1 product organization, oversee end-to-end delivery across design, engineering, data, and go-to-market, lead strategic partnerships with crypto infrastructure providers, and ensure the product meets performance, reliability, and regulatory standards while representing Digital Assets in executive forums and with key clients.

• Independently own Apex's Digital Assets product line spanning stablecoin funding, tokenization of equities, and crypto trading: define vision, strategy, and a multi-quarter roadmap that delivers material outcomes (revenue growth, client experience, regulatory readiness) and clear decision rights; partner with SMEs across compliance, legal, engineering, and business development to maintain and evolve the roadmap as market and regulatory conditions change.
• Lead discovery by synthesizing client feedback, usage data, market signals, and competitive intelligence in the digital assets space into clear problem statements and hypotheses; translate findings into PRDs/epics; manage the product-level backlog across one or more teams, clarifying scope and sequencing for novel, technically complex capabilities.
• Set product OKRs/KPIs and operating mechanisms (intake, prioritization, governance, release planning) for a net-new digital assets organization; ensure execution discipline through cadenced reviews, risk management, and course-correction.
• Lead complex, cross-org initiatives spanning engineering, legal, compliance, and business development; influence senior stakeholders and secure resources for the highest-impact digital asset work; align multiple teams on goals, milestones, and accountability.
• Establish and enforce quality, reliability, security, and compliance guardrails appropriate for regulated digital asset products; own product health and SLAs with engineering, including postmortems and remediation for incidents.
• Develop compelling business cases; guide investment decisions and portfolio prioritization across the Digital Assets product area, including build/buy/partner evaluations and ROI modeling for crypto custodians, exchanges, stablecoin issuers, and tokenization platforms.
• Represent the Digital Assets product in executive forums and with key clients; drive alignment and accountability; communicate strategy, regulatory trade-offs, and performance transparently.
• Coach and elevate PMs; review roadmaps/PRDs; raise the bar on discovery, experimentation, and decision quality; mentor on product craft, operating standards, and stakeholder influence within the digital assets domain.

• Bachelor’s degree in Computer Science, Software Engineering, Information Systems, Finance, or a related technical field required;
  Master’s (e.g., MBA, CS, Engineering) preferred, or equivalent experience.
• 6–8+ years in product management, including independent ownership of a product line or net-new business area.
• History of setting vision and multi-quarter roadmaps, influencing senior stakeholders, and delivering material business outcomes — ideally in a 0-to-1 or new business line context.
• Experience in digital assets, blockchain, or crypto product development at a crypto-native firm or a regulated financial institution; track record establishing operating mechanisms, managing regulatory risk, and leading high-visibility launches.

• Systems and portfolio thinking: defines product vision and multi-quarter roadmap for a net-new business line; aligns investments to outcomes across stablecoin, tokenization, and crypto trading domains.
• Executive communication and influence: frames trade-offs and decisions for C-suite and board-level audiences; secures resources and cross-org alignment in a high-ambiguity, 0-to-1 environment.
• Metrics and modeling: sets KPIs/OKRs; models revenue impact and ROI for novel digital asset capabilities;…