Demand Generation Specialist

Posting Description

Are you someone who loves creating, deploying, measuring and refining marketing campaigns? Are you passionate about demand generation and equally excited to contribute to a multi-million-dollar growth marketing engine? If so, we encourage you to explore the open opportunity below!

Aon is hiring a senior demand generation specialist to support growth marketing programs for our human capital solutions business.

Aon is in the business of better decisions

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.

As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.

What the day will look like

• Maintain and update marketing automation platform (Marketo) including list management, form setup, and email templates
• Build and deploy email campaigns, landing pages (), and nurture workflows under guidance from senior team members
• Monitor campaign performance metrics and compile weekly and monthly reporting dashboards
• Support lead to sales handoff including routing rules, scoring models, and lifecycle stage transitions.
• Track, measure and report on global campaign performance using agreed-upon metrics, analyze gaps and action plans to optimize campaign performance.

How this opportunity is different

Aon colleagues empower results for our clients, communities and each other every day. We make a difference, work with the best, own our potential and value one another. This is doubly true in our human capital solutions business, where we extend the same mindset to more than 8,000 client organizations every year to help them make better workforce decisions. To learn more about the colleague experience at Aon, , and to explore our human capital capabilities, .

In this role, you will have the opportunity to work in close partnership with members of our marketing, sales and sales operations teams to build, execute, lead and monitor demand-focused marketing campaigns designed to drive revenue for our products and services. We are looking for a candidate who exhibits the ability and desire to become a technical expert in our marketing automation tools, ensure data synchronization between our systems, and develop an understanding for our business needs to both optimize campaign results and maximize lead flow.

Skills and experience that will lead to success

• 2+ years of experience in a B2B marketing environment using Marketo and/or Eloqua as your MAP, and Salesforce and/or Oracle as your CRM.
• Basic CRM knowledge – Salesforce preferred.
• Some experience with one or more of the following marketing and sales technology tools: CB Insights, Cvent, Docu Sign, Domo, Google Analytics, Inside View and Kentico CMS
• Strong attention to detail and commitment to data accuracy.
• Proficiency in Excel or Google Sheets for Reporting.
• Strong written communication and documentation skills.

How will your skills help you be successful in this role?

• Email Deliverability rate > 98%
• Campaign setup turnaround time vs. SLA
• CRM Data quality score
• Intake request completion rate

For positions in San Francisco and Los Angeles, we will consider for employment qualified applicants with arrest and conviction record in accordance with local Fair Chance ordinances.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Pay Transparency Laws

The salary range for this position (intended for U.S. applicants) is $67,000 - $75,000 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant’s geographic location.

The salary range reflected is based on a primary work location of Chicago, Illinois. The actual salary may vary for applicants in a different geographic location.

This position is eligible to participate in one of Aon’s annual incentive plans to receive an annual discretionary bonus in addition to base salary. The amount of any bonus varies and is subject to the terms and conditions of the applicable…