VP, Product Strategy; Transformation & Change Management

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

The Vice President, Product Strategy is a senior leader responsible for defining and driving product strategy while ensuring successful adoption across the organization. This role sits at the intersection of product, technology, data, and business operations—translating strategic vision into actionable roadmaps while leading the organizational change required to realize value.

This leader brings deep product expertise but goes beyond product delivery—shaping operating models, influencing stakeholders, and embedding new ways of working to enable sustainable transformation. They will partner closely with executive leadership to align on priorities, drive measurable outcomes, and ensure that product innovation is effectively adopted across teams, processes, and systems.

• Define and lead end-to-end product strategy aligned to business objectives, customer needs, and market opportunities
• Translate strategic vision into prioritized roadmaps, epics, and measurable outcomes
• Establish clear product principles, frameworks (e.g., DVF), and decision‑making models
• Ensure product strategy is grounded in data, customer insight, and business viability

• Lead change‑management efforts required to implement new products, platforms, and operating models
• Define and execute change strategies across people, process, and technology
• Identify organizational barriers to adoption and proactively design solutions to overcome them
• Drive alignment across executive stakeholders, ensuring clarity on "what is changing" and "why it matters"
• Champion a culture of continuous improvement, experimentation, and iterative delivery

• Design and implement product‑led operating models (e.g., cross‑functional pods, agile delivery frameworks)
• Establish governance structures, decision rights, and workflows to support scalable execution
• Align product, technology, data, and business teams around shared goals and KPIs
• Embed repeatable processes for prioritization, roadmap planning, and delivery

• Serve as a trusted advisor to executive stakeholders, including Product, Technology, Marketing, and Operations leadership
• Facilitate alignment across complex, cross‑functional environments with competing priorities
• Communicate strategy, progress, and outcomes in a clear, compelling, and executive‑ready manner
• Lead workshops, alignment sessions, and decision forums to drive momentum and clarity

• Ensure successful adoption of new capabilities across the organization—not just delivery
• Define success metrics tied to business outcomes (e.g., adoption, efficiency, revenue impact)
• Partner with teams to operationalize new tools, platforms, and processes
• Develop enablement strategies including training, documentation, and change communications

• Lead and mentor a team of product strategists, fostering strong product thinking and business acumen
• Build product and change‑management capabilities across the organization
• Promote a culture of accountability, ownership, and continuous learning
• Identify skill gaps and invest in training and development

• 10+ years of experience in product strategy, product management, or digital transformation roles
• Proven ability to define and deliver complex digital products and platforms
• Experience translating business strategy into…