Manager, Paid Social

Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders - CEOs, CMOs, sales leaders, and technology pioneers - and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Manager, Paid Social serves as the day‑to‑day steward of paid social campaign development, activation, and innovation. This role works closely with media strategy and client teams to translate high‑level marketing goals and media objectives into impactful, performance‑driven paid media campaigns across social platforms.

The Manager is responsible for the daily leadership and development of a team of Analysts and Senior Analysts, balancing project management to ensure timely, high‑quality delivery with ongoing coaching, mentorship, and career development.

This position is both strategic and hands‑on in scope, requiring deep paid social expertise and the ability to translate data into actionable insights and recommendations. The Manager partners closely with the Associate Media Director and Director to strengthen paid social thought leadership within the team and to help develop innovative strategies that consistently meet and exceed client business objectives.

Responsibilities

* Direct and manage the day‑to‑day workflow of paid social campaigns, including proposal development, campaign activation and ongoing maintenance, and post‑buy recaps

* Partner cross‑functionally with Investment, Strategy, and Activation teams to respond to client briefs, develop strategic campaign plans, communicate service offerings, and collaboratively identify and deliver new solutions

* Train, mentor, and develop Analysts and Senior Analysts, providing guidance on executional excellence, optimization approaches, and career growth

* Compile and synthesize data across multiple social platforms, collaborating with the Analytics team to deliver weekly and monthly performance reporting, inclusive of insights, optimization recommendations, and future strategy considerations

* Uphold established account management standards while continuously enhancing campaign best practices and operational rigor

* Monitor emerging trends across social platforms, ad formats, and technologies, translating new developments into performance opportunities and client‑ready recommendations

* Champion strong communication and collaboration within the paid social team and across the broader agency

* Actively participate in and lead knowledge‑sharing sessions, contributing learnings, new approaches, and optimization strategies

* Develop and execute action plans for achieving and measuring social media success, including defining KPIs, measurement frameworks, and optimization roadmaps

* Advocate for the value of paid social by educating clients, partners, and internal teams on evolving capabilities, platform innovation, and best practices

* Provide oversight and direction to a dedicated team of social media buyers, ensuring quality, consistency, and performance across all activations

* Lead regular performance reviews and check‑ins, tracking results against KPIs and identifying opportunities for improvement

* Guide optimization efforts through strategic refinements, testing initiatives, and the adoption of new platform features and capabilities

* Create and deliver clear, compelling presentations for clients and internal stakeholders that articulate campaign strategy, performance results, and next‑step recommendations

* Develop…