Director, Digital Strategy - Digital & Insights

Who We Are

FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world's top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations.

At FTI Consulting, you'll work side-by side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you'll be an integral part of a focused team where you can make a real impact. You'll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you.

Are you ready to make your impact?

About the Role

FTI is searching for a data-driven, insights-focused communications professional to join the Corporate Positioning & Insights practice of its Strategic Communications segment as a Senior Director. The successful candidate will serve as a bridge between FTI's data science and reputation advisory capabilities, helping clients translate complex data, analytics, and emerging technologies into actionable communications strategies across high-stakes reputational situations.

This is a client-facing role. The individual will serve as a trusted advisor, translating data, research, and digital signals into actionable communications counsel. As AI, digital intelligence, and evolving audience behaviors reshape how stakeholders find and form views about organizations, the Senior Director will be expected to support and FTI's evolving capabilities in this space - including media analytics, AI-powered intelligence, simulation modeling, audience analysis, answer engine optimization (AEO), generative engine optimization (GEO), and LLM reputation auditing.

What You'll Do

* Serve on client teams and lead projects; advise on the implementation of digital intelligence, measurement, media analytics, and data-driven reputation strategies.

* Work closely with FTI's data science teams to help operationalize innovative offerings, including media simulations, agentic personas, predictive modeling, and advanced analytics approaches, while bringing these capabilities to internal stakeholders and external clients in a commercially viable and strategically relevant manner.

* Help translate complex data science methodologies and outputs into actionable recommendations and strategic counsel for internal teams and clients.

* Serve as a point of contact within corporate reputation teams to understand the full suite of research, analytics, and digital intelligence offerings and identify opportunities to integrate them into client approaches.

* Identify new opportunities to grow the digital and insights business internally within the Strategic Communications segment, across other FTI segments, and externally.

* Employ consumer, stakeholder, and media intelligence platforms to derive insights about client campaigns, reputational issues, and broader audience dynamics, determining strategy as a result.

* Conduct and interpret digital intelligence, audience, media, and search audits to diagnose communications gaps, reputational risks, and competitive positioning.

* Monitor and report on digital, media, and search performance using platforms including Google Search Console, SEMrush, Brandwatch, Meltwater, or equivalent tools, and translate findings into actionable strategy.

* Identify ways for clients to best communicate across digital and earned media environments, prioritizing audiences, channels, content, and other factors through the interpretation of data and analytics.

* Evaluate audience engagement with client communications through the use of primary research, media analytics, AI-enabled tools, and emerging technologies.

* Mentor and coach early career professionals.

How You'll Grow

We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth, and development opportunities. We aim to…