Director, Data Strategy & Analytics

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work.

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

Kepler is seeking a dynamic and data-driven Director of Data Strategy & Analytics for Retail to spearhead our initiatives across a portfolio of Retail marketing clients. This role requires a leader with a deep understanding of the paid media ecosystem, exceptional data acumen, and the ability to translate complex analytics and insights into strategic opportunities. The successful candidate will lead a talented team, driving innovation and excellence in data analytics to enhance media program optimization, develop a consultative partnership with clients, and establish actionable measurement roadmaps across accounts.

The DS&A Director plays a critical role in ensuring client and company success. The position requires strong quantitative aptitude, experience with data-forward client management, business acumen to understand and advanced client marketing goals, and a desire to be part of a tightly-knit team that's out to change the industry.

• Be the senior analytics and data leader for a portfolio of brands, focused on B2B marketing, that will require hands‑on client management, and exceptional communication and prioritizations skills.
• Build and maintain relationships with senior client stakeholders across marketing and analytics teams, and act as a point of escalation on all data and analytics matters.
• Partner with internal and external stakeholders to determine business goals and analytics opportunities, developing comprehensive B2B measurement strategies.
• Utilize your natural curiosity and drive to innovate to advance client‑specific measurement programs and create new solutions to apply across clients.
• Translate complex analytics and data into clear, cohesive insights for senior clients, and guide your team on how to do the same.
• Guide the evolution of Kepler's internal technology platform, Kip, establishing a feedback loop of client needs and applied learnings from new tools that set the development roadmap for our engineering team.
• Inspire, coach, and mentor staff across multiple disciplines, and shape Kepler culture through your leadership.
• Be the trusted expert internally. Leverage your experience and knowledge to shape the department's approach to B2B analytics and assist Kepler in driving new business growth in pitches and RFPs.

• Experience managing and building client relationships, highlighting the role of data strategy and analytics by developing and delivering strategic solutions for clients.
• Proven success at translating complex insights and analytics into materials for executive‑level audiences.
• Expertise in B2B measurement and ABM strategies with direct experience in at least one of the following platforms (Bombora, Dun and Bradstreet, Intentsify, Zoom Info).
• Deep familiarity working at the intersection of media and CRM data, unifying marketing and sales team strategies.
• Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling, LTV), and the design and execution of media tests including audience and geo‑based incrementality experimentation.
• Comfort with full stack of modern marketing data infrastructure (ETL tools, data storage and querying solutions), understanding the data's downstream impact on analytics and insights.
• Demonstrated understanding of adtech's influence on targeting and measurement,…