Senior Digital Solutions Consultant

Overview

At Epsilon, we do more than collect and store data. We help some of the world’s biggest brands discover real opportunities inside the data types, delimiters, and decimals. We are looking for a Senior Digital Solutions Consultant to join our Digital Strategy team.

This role is not channel specific, though work may frequently involve CRM, lifecycle marketing, audience strategy, and customer activation. This person will help contribute through research, analysis, documentation, and hands on platform work—building foundational strategy skills while learning how audience decisions are translated into execution within complex, multi agency environments.

What You’ll Achieve

• CRM Strategy, Lifecycle & Go to Market Support
  • Support the development of CRM and lifecycle strategies across key customer moments, including onboarding, engagement, trial, loyalty, habit formation, reactivation, and churn prevention.
  • Contribute to CRM led go to market campaigns for always on new products and limited time offers.
  • Help translate business and product priorities into clear journey strategies, targeting approaches, and campaign hypotheses that define who to target, what to say, and when to engage across owned channels.
  • Support segmentation and audience strategies using first party data (with third party inputs where applicable), ensuring approaches are practical within the client’s data, identity, and technology environment.
• Go to Market Campaign Planning & Optimization
  • Support the planning and optimization of CRM led go to market campaigns, including teaser, launch, sustain, and last chance phases for always on products and LTOs.
  • Help develop test plans and learning agendas focused on driving trial, repeat purchase, and habitual behavior (turning triers into lovers).
  • Partner with creative and channel teams to ensure the communication approach aligns with lifecycle intent. Ensure personalization logic and offer framing match the product or value proposition being marketed.
• Measurement & Insights Development
  • Partner with analytics teams to track and interpret performance against targets tied to trial, repeat rate, frequency, digital adoption, loyalty engagement, and customer value.
  • Synthesize audience and performance results into clear insights and recommendations—what worked, what didn’t, and how to improve future launches.
  • Support development of client ready materials including journey maps, go to market retrospectives, performance summaries, and test and learn backlogs.
• Cross Functional Collaboration & Digital Experience Alignment
  • Act as a strategic bridge between lifecycle strategy and execution teams, helping ensure go to market intent is clearly reflected in CRM delivery.
  • Collaborate with UX, product, and digital teams to support the downstream impact of CRM led go to market campaigns on website and app experiences, including entry points, merchandising, and in journey reinforcement.
  • Surface delivery risks early (e.g., data readiness, creative dependencies, experience gaps) and elevate with practical recommendations.
• Continuous Learning & Capability Building
  • Contribute to CRM and loyalty capability building by supporting documentation of standard processes, templates and repeatable frameworks.
  • Stay current on CRM and loyalty trends (privacy, identity, deliverability, personalization, automation, AI) and apply findings to active client work.

Who You Are

• What you’ll bring with you:
  • 3–5+ years of experience in CRM, lifecycle marketing, loyalty marketing, or digital marketing strategy (agency, consulting, or in house).
  • Working knowledge of CRM channels and lifecycle mechanics, including email, SMS, push, in app messaging and personalization.
  • Experience supporting segmentation strategies, journey planning, go to market campaigns, testing and optimization informed by performance and customer insight.
  • Strong analytical orientation with the ability to translate data into clear strategic implications and recommendations.
  • Proven ability to collaborate effectively across cross functional teams, including CRM operations, analytics, creative, media, and product/UX partners.
  • Strong written and verbal communication…