Senior Manager, Web Development & Strategy

Role Summary

Senior Manager, Web Development & Strategy. Owns strategy, execution, and continuous optimization of , leading a cross‑functional team of developers, UX, production, and SEO/AEO to deliver a best‑in‑class experience that drives pipeline, ranks for key terms, and improves conversions.

• Own the  roadmap, balancing short‑term conversion priorities with long‑term site architecture and experience improvements
• Define and maintain a clear website strategy aligned to pipeline goals, organic growth targets, and brand standards
• Translate business objectives from marketing, sales, and product into web initiatives with clear scope, timelines, and success metrics
• Establish a test‑and‑learn culture with a structured experimentation roadmap to continuously improve conversion performance

• Lead, mentor, and grow a cross‑functional team spanning web development, UX/design, production, and SEO/AEO
• Set clear priorities, manage workload across the team, and remove blockers to keep execution moving
• Build a high‑performing team culture that values craft, data‑informed decisions, and rapid iteration
• Partner with recruiting and HR to grow the team as business needs evolve

• Own CRO strategy across the full site—from homepage to product pages to high‑intent landing pages
• Design and run A/B and multivariate tests to improve key conversion metrics including MQL rate, demo requests, and free trial sign‑ups
• Analyze visitor behavior, funnel drop‑off, and engagement data to surface optimization opportunities
• Partner with demand generation to ensure campaign landing pages are built for performance and aligned to audience intent

• Oversee SEO strategy and ensure the team is executing against a roadmap that improves organic visibility for priority keywords
• Lead the evolution of Iterable’s answer engine optimization (AEO) strategy as AI‑driven search continues to reshape how buyers find solutions
• Ensure technical SEO foundations are maintained across site migrations, redesigns, and new page launches
• Partner with content and product marketing to align SEO content strategy with pipeline and awareness goals

• Oversee front‑end and full‑stack web development work, ensuring code quality, performance standards, and accessibility compliance
• Own site performance metrics including page speed, Core Web Vitals, and uptime, and drive continuous improvement
• Evaluate and manage the web technology stack, CMS, and third‑party tools that power the site
• Ensure the site is built to scale—supporting rapid campaign launches, localization, and personalization requirements

• Champion a user‑first approach to web design and information architecture across all site sections
• Oversee UX research and usability testing to inform design decisions and validate changes before launch
• Maintain consistent brand and experience standards across all web properties
• Ensure accessibility (WCAG compliance) is a non‑negotiable part of every build and update

• Define and own the web analytics framework—ensuring clean data, accurate attribution, and actionable dashboards
• Report regularly to the marketing leadership team on site performance across pipeline contribution, organic traffic, conversion rates, and technical health
• Identify trends, anomalies, and opportunities in site data and translate them into prioritized action

• 7+ years of experience in web strategy, digital marketing, or web development, with at least 2–3 years in a team leadership role
• Proven track record of owning a B2B SaaS marketing website and driving measurable improvements in organic traffic and conversion
• Experience leading cross‑functional web teams including developers, designers, and AEO/SEO specialists
• Deep familiarity with modern web technology stacks, CMS platforms (e.g., Word Press, Webflow, or similar), and front‑end development practices
• Strong command of SEO fundamentals and hands‑on experience evolving strategy in response to AI‑driven search changes

• Strong analytical skills with experience using tools…