Senior Analyst, Precision

Overview

Digitas’ world‑class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor‑sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.

We’re looking for an outstanding Senior Analyst
—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet.

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct‑to‑publisher programs, both independently and in support of Managers
• Developing and maintaining strong relationships with platform and publisher partners in the industry – assist analyst in management of publisher/platform relationships
• Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization – guide analyst in proper procedures and be available resource for them
• Assisting in the development of client‑facing campaign performance reports
• Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
• Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Trafficking campaign tags into platform environments
• Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life‑cycle
• Being a strategic partner to any offshore resources – ensure closely aligned on all tasks between onshore and offshore analysts and be point of contact for questions

• Develop and/or provide feedback on slides for client presentations when required
• Own speaking to precision updates on internal/client status updates

• 2‑4 years of digital ad experience, at an advertising agency, publisher, or ad tech provider
• Knowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, The Trade Desk , or similar buying platforms
• Strong data management/analytical skills – able to find the story in the data and bring forward in a digestible way
• Strong knowledge of DSP platforms and active campaign optimization experience
• The ability to organize and manage detailed work
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills—you’re poised, precise, and kind when relating to others
• A four‑year college degree
• Familiarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL
  · E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Compensation Range: $60,800 - $84,000 annually. The Company reserves the right to modify this pay range at any time. Benefits include medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.