Marketing Technology Manager

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.

Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.

At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

Cresco seeks a Manager, Marketing Technology capable of supporting our corporate and retail marketing initiatives and roadmap as we continue to grow and expand as a company, making necessary adjustments for success, along the way. This role reports directly to the Sr. Director, Retail Technology, and is based out of our headquarters in Chicago, IL with remote options available.

• Oversee data flow and integrity between marketing systems (CRM, CDP, analytics, ad tech, and content platforms), ensuring consistency and quality across all channels.
• Develop processes for the resolution of technical challenges and client complaints in conjunction with technology owners and operational management.
• Support post-launch maintenance, change management, and user enablement for new systems, including creating process documentation, SOPs, and user guides.
• Resolve or escrow technical issues within defined channels for optimal resolution speed and quality.
• Coordinate cross-functional resources — including engineering, data, and external agencies — to plan, execute, and deliver marketing technology projects on time and within scope.
• Work within our internal ticketing system to resolve, escalated, and deploy solutions to end users and internal team members adhering to all SLA standards.
• Ensure successful adherence to team KPI’s regarding time to resolution, response times, and end user satisfaction.

• Responsible for planning, coordinating and executing technical components of a project.
• Work with the entire information technology team, from engineers to service desk.

• Bachelor’s degree in IT Management, Information Systems, business, or a related field from an accredited university or institution or equivalent work experience.
• 3-5 years specifically in IT or Marketing related fields.
• Competent analytical skills and business acumen; analytical thinking, problem-solving; detail-oriented, committed to a high level of accuracy; track record of managing multiple projects concurrently.
• Ability to communicate professionally & effectively to both technical and business teams, across all levels of the organization, with demonstrated ability to interact credibly with executive management.
• Ability to adapt quickly to new and changing business and technical environments.
• Experience with digital…