Channel Optimization Consultant

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Team Overview

The Channel Optimization Consultant will drive the execution and optimization of integrated paid social and media campaigns across U.S. markets. This role focuses on delivering measurable outcomes including brand awareness, engagement, and lead generation. The ideal candidate brings expertise across B2B and B2C channels and leverages data-driven insights to optimize performance. This role will report directly to the Manager of Social Media.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview and Core Responsibilities

* Monitor campaign performance, conduct in-depth analysis, and recommend optimizations to improve key marketing metrics.

* Develop and deliver performance reports, translating campaign data into clear insights and actionable recommendations for stakeholders.

* Partner with cross-functional teams to align paid, owned, and earned media strategies with U.S. and global marketing objectives.

* Apply best practices and innovative approaches to optimize full-funnel performance across platforms, including Linked In, Meta, You Tube, and Demandbase.

* Support campaign operations and process improvements, including tracking frameworks, reporting methodologies, and onsite execution for key events; leverage tools such as Sprinklr, Eloqua, and ABM platforms.

Required Knowledge and Experiences

* 4+ years of experience managing paid social and paid media campaigns in a B2B, B2C, or agency environment; bachelor's degree in marketing, business, or related field (or equivalent experience).

* Proven expertise across platforms including Linked In, Meta (Facebook/Instagram), Google Ads (Search, Display, You Tube), Reddit, and ABM tools such as Demandbase.

* Strong ability to analyze campaign performance, identify trends, and translate insights into actionable optimizations.

* Deep understanding of audience segmentation, targeting strategies, bidding models, full-funnel media planning, and campaign tracking (UTMs, pixels, attribution).

* Demonstrated success managing budgets, pacing, and ROI, with strong communication, organization, and proficiency in Excel in a fast-paced environment.

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Benefits that support every part of your life:

At Trans Union, we design benefits to help you feel well, do well, and plan well-from day one.

For Your Health:
Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable.

For Your Protection:
We've got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑ and long‑term disability. You can also opt into a legal plan, pet insurance, and travel accident coverage.

For Your Family:
From adoption assistance and fertility planning coverage to caregiver support, we're here for every chapter. Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.

For Your Future:
Build toward what's next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently.

For You:
Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back.

For Your Wellness:
Access 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.

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