Associate Director, Paid Social

Company description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

The Paid Social Associate Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Associate Director will be responsible for overseeing the planning, development and management of paid social strategy and campaigns across assigned brands/clients. They will work closely with the media and platform activation teams to maintain campaign quality, and drive performance against client goals.

The Associate Director will be accountable for ensuring strong vendor partner relationships and communicating platform changes and best practices to clients. They will assist in staffing, revenue projections, Points-of-View, and process development.

Responsibilities

Knowledge

* Strong understanding of the digital landscape

* Strong knowledge of all media functions (digital & offline Media, technology, and analytics)

* Extensive knowledge of the role of social as part of a holistic media plan including strengths and weaknesses of variety of media channels

* Expert knowledge of social media landscape and new and evolving product offerings

* Expert-level understanding of Excel (Vlookup, Pivot Table, chart building) and PowerPoint functions

* Mastery of native social buying platforms

* Mastery of Meta Pixel and other technical paid social platform solutions

* Stays on the forefront of paid social product offerings, vets and oversees implementation as appropriate

* Understands and manages scope of work and flags scope creep on assigned accounts

* Ability to proactively solve problems, improve processes, and create operational efficiencies

* Provides consistent team leadership, driving team education and goals-setting

* Key point of contact and primary social escalation point for the assigned client(s)

* Ability to translate and communicate campaign success to clients

Qualifications

* Exhibits integrity and trust

* Adherence to agency procedures and processes

* 7 years biddable paid social media campaign management experience

* Experience in managing a team

* Meta Blueprint Certification desired

* Healthcare industry knowledge a plus

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

Compensation Range: $75, annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after…