Senior Director, Media Analytics

Description

Fusion
92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients' toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of curiosity, fearlessness, teamwork and leadership, we turn our expertise toward creating new paths forward where our services and technology together unlock unprecedented growth.

We're an independent, national enterprise based in Chicago with hubs in Detroit, Austin and Denver. Fusion
92 is committed to a diverse, equitable, inclusive workplace that drives a positive impact in our global community.

We are experts across every field and discipline in marketing.

Fusion
92 is for those who are obsessed with curiosity and innovation. We unite data scientists, media buyers, copywriters, technologists, developers, consultants, coders, UX/UI specialists, designers, strategists, producers, operations pros and more to deliver real results and to give answers to the unanswerable.

We launch products, we have patented innovations, we create award-winning ideas - we transform businesses. We are dreamers and doers, and we are ready for you to join us.

Our difference is our people. That's where you come in.

If you're curious and looking for a remote-flexible, integrated team where you can fearlessly collaborate and deliver best-in-class work, join us!

Role Overview

The Senior Director, Analytics leads the day-to-day planning, execution, and delivery of analytics across client engagements and internal initiatives. This role carries a strong emphasis on hands-on rigor, team leadership, and translating complex data into clear business intelligence that drives measurable outcomes for clients.

The Senior Director is responsible for the quality, consistency, and strategic value of analytics outputs. This includes reporting and dashboards, advanced measurement approaches, data management, and performance optimization across channels and platforms.

This role also plays a critical part in strengthening the organization's application of AI, automation, and emerging analytics tools to improve speed, insight quality, and scalability within team workflows.

What You'll Do

Analytics Delivery & Client Impact

• Lead analytics planning, prioritization, and day-to-day resource allocation across accounts and initiatives, staying closely involved in execution to ensure quality and consistency
• Serve as a primary client-facing analytics lead within account teams, building trust and acting as a go-to advisor on measurement strategy, performance evaluation, and optimization
• Translate data and media insights into clear, strategic recommendations that connect to business outcomes rather than platform-level metrics alone
• Review and approve client deliverables to ensure accuracy, clarity, and relevance for senior audiences
• Partner with media planning, activation, and strategy teams to ensure analytics informs investment decisions, planning frameworks, and campaign performance

Advanced Measurement & Performance Analytics

• Lead and directly contribute to advanced measurement approaches including attribution modeling, incrementality testing, experimentation design, and performance modeling
• Guide optimization strategies that improve media efficiency and effectiveness against defined business objectives
• Develop and maintain measurement frameworks, testing roadmaps, and analytic methodologies that bring consistency and scalability to client work
• Collaborate with data science teams on predictive modeling, audience segmentation, and behavioral analytics that inform strategic recommendations

AI, Automation & Analytics Innovation

• Identify and apply practical AI and automation opportunities within analytics workflows that improve delivery speed, insight quality, and team efficiency
• Evaluate and integrate emerging analytics tools, platforms, and AI-enabled capabilities in partnership with product and data leadership
• Champion a culture of experimentation and continuous improvement, balancing innovation with data integrity and governance standards
• Leverage AI tools as a regular part of individual and team workflow, setting the tone for adoption across the analytics function

Team Leadership & Development

• Lead, mentor, and develop a high-performing analytics team, fostering strong execution discipline, analytical rigor, and clear client communication
• Operate as a player-coach, providing hands-on guidance and direct execution on complex client challenges alongside the team
• Build career development plans, skill-building opportunities, and learning paths with a focus on advanced analytics capability and AI literacy
• Foster a team culture grounded in curiosity, collaboration, accountability, and continuous growth

Cross-Functional Collaboration & Growth Support

• Collaborate closely with media, creative, strategy, data, and technology teams to deliver integrated, insight-driven client solutions
• Support new business efforts, including RFPs and pitches, by articulating analytics…