Senior Product Marketing Manager

Location:
California, Colorado, Illinois, or Texas, United States - Remote
Who Are We?
About Airlock Digital:

Airlock Digital is a global leader in application control and allow listing. We seek to empower every organization to run only what they trust and operate free from malware and ransomware.

With rapid growth across Australia, North America, and EMEA. We are committed to our core values, respect, determination, and integrity. We support a diverse and expanding global customer base. At Airlock, we pride ourselves on being a team of humble, collaborative, and driven professionals who support one another and share a passion for cybersecurity.

What We are Looking For:

Airlock Digital is seeking a Senior Technical Product Marketing Manager to help strengthen how we bring our platform, capabilities, and technical differentiation to market as we continue to scale globally.

This role will serve as a key technical go-to-market partner across Product Management, Solutions Engineering, Sales, Channel, Customer Success, and Marketing teams. The Senior Technical Product Marketing Manager will be responsible for translating complex cybersecurity concepts and product capabilities into clear, compelling customer value for security practitioners, technical evaluators, IT leaders, and executive buyers.

This is a highly cross-functional individual contributor role for someone who enjoys operating at the intersection of cybersecurity technology, customer insight, technical storytelling, and product-level go-to-market execution. The ideal candidate combines strong technical fluency with excellent product marketing instincts and is comfortable independently driving technical messaging, launch execution, technical competitive differentiation, field enablement, and customer-facing product narratives aligned to broader product marketing and go-to-market strategy.

This role is ideal for someone who thrives in fast-moving, high-growth environments and enjoys building clarity across technical and commercial audiences.
Key Responsibilities:

Technical Positioning and Product Messaging

• Develop technically credible product positioning and messaging for Airlock Digital capabilities and solutions.

• Translate complex cybersecurity functionality into clear customer-facing narratives that resonate with security practitioners, security architects, IT operations teams, and executive stakeholders.

• Partner closely with Product Management and Solutions Engineering to ensure messaging accurately reflects product capabilities, operational workflows, and customer use cases.

• Support the execution and refinement of broader product positioning and messaging frameworks through technical differentiation, customer insight, and practitioner-focused storytelling.

• Ensure consistent application of product messaging across launches, sales assets, partner content, campaigns, website messaging, and customer communications.

Product Launches and Go-to-Market Execution

• Drive product-level go-to-market planning and launch execution for product capabilities, feature releases, and platform enhancements in alignment with broader product marketing and go-to-market strategy.

• Partner with Product Management to define customer problems, technical value propositions, target audiences, use cases, and launch narratives.

• Lead cross-functional launch coordination across Product, Sales, Marketing, Channel, Customer Success, and Solutions Engineering teams.

• Develop technical launch messaging, field-facing product materials, sales enablement assets, and customer communications aligned to broader positioning and messaging frameworks.

• Measure and refine launch effectiveness using customer feedback, field insights, adoption trends, and market response.

Technical Sales Enablement and Field Readiness

• Develop technical product narratives, messaging frameworks, pitch materials, technical battle cards, solution briefs, and product presentations that support customer engagement and technical evaluations.

• Partner with Sales, Solutions Engineering, and Enablement teams to improve field readiness and technical messaging consistency.

• Support strategic sales opportunities by providing technical positioning guidance, competitive insights, and differentiated product messaging.

• Help translate technical product capabilities into operational outcomes, security value, and business impact for multiple buyer audiences.

Competitive Intelligence and Technical Differentiation

• Monitor cybersecurity market trends across endpoint security, application control, allow listing, EDR/XDR, and adjacent security ecosystems.

• Develop technical competitive positioning, practitioner-focused differentiation narratives, and field-facing competitive enablement materials that help clearly articulate Airlock's value during technical evaluations and customer conversations.

• Gather insights from customers, prospects, partners, analysts, and field teams to inform messaging, positioning execution, and go-to-market initiatives.

• Maintain awareness of evolving…