Director, Enterprise SEO & AEO

Company Description

About Covista

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage ista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development.

Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

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Job Description

Opportunity at a Glance

We are seeking a strategic and forward-thinking Director of Enterprise SEO & Answer Engine Optimization (AEO). This role will define how our brands are discovered across the full search and discovery ecosystem; including traditional search engines, AI-powered answer engines, and high-trust platforms such as You Tube and Reddit that increasingly shape AI-generated visibility.

This leader owns the enterprise SEO and AEO strategy end-to-end and is accountable for performance outcomes, including organic growth, visibility, and KPI delivery across search and AI-driven discovery.

This is a player-coach role; someone who can set strategic direction while also engaging directly in problem-solving, analysis, and execution when needed. The role will also lead, develop, and scale a team of SEO and AEO specialists as the Center of Excellence evolves.

This leader will bring cross-functional teams together around shared growth goals in a highly visible, matrixed environment requiring influence, curiosity, and strong leadership. The ideal candidate is energized by constant change, understands where search is heading, and is excited to help shape the future of discovery at scale.

Responsibilities

Lead Enterprise Search Strategy & Vision

• Identify priority degree programs and topic areas and lead strategies to grow organic share and visibility within an increasingly competitive search and AI discovery landscape
• Define and own the enterprise SEO and AEO strategy, setting a clear vision for how our brands appear across search engines, AI overviews, and answer engines
• Build and maintain a unified roadmap that balances near-term performance with long-term innovation and evolving discovery behaviors
• Establish success metrics and reporting that reflect both current organic performance and emerging AI-driven visibility

Own Technical SEO & Platform Enablement

• Partner with Engineering, Product, IT and Web teams to embed SEO best practices into platform architecture, including crawlability, indexation, internal linking, site architecture, performance, UX, accessibility compliance, AI bot analysis and retrieval methods that power modern search and answer engines
• Guide structured data, schema strategy, semantic SEO and entity modeling to support both traditional and AI-driven search
• Influence platform and CMS decisions to ensure discoverability, scalability and speed to market
• Directly…