Content Consultant, Digital Content Strategy

Content Consultant, Digital Content Strategy – SG22

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry‑leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

We are seeking a collaborative and strategic Content Consultant, Digital Content Strategy to serve as a trusted advisor to business units and marketing teams across the enterprise. This role focuses on translating enterprise content strategy into practical, actionable guidance that helps teams deliver high‑quality, effective digital content across a variety of digital channels.

• Serve as the primary content strategy advisor for assigned business units or marketing teams.
• Present and deliver UX content recommendations built on research and data to a diverse set of partners and stakeholders.
• Train business units content creators on enterprise content standards for web, email, paid media, and AI that empower distributed teams to plan, create, and optimize high‑impact content.
• Lead discovery meetings and workshops with business units and internal stakeholders to understand their content needs, challenges, and opportunities.
• Help build and maintain documentation that enables teams to activate and adhere to enterprise guidelines.
• Represent an informed content point of view during collaborative, cross‑functional working sessions.
• Roll out content guidance to business units, content authors, and marketers across the organization with training sessions.
• Show content success metrics and use insights to improve performance, engagement, and customer experience.
• Review digital content and comprehensive recommendations on information architecture, clarity, consistency, accessibility, content reuse, and SEO/GEO best practices.
• Partner with the other Content Strategists to inform strategy and process improvements.
• Report back challenges, needs, and opportunities to the central content strategy team.
• Provide thought leadership on modular content strategy, metadata usage, GEO content strategy, and emerging digital content methodologies.

• Customer Focus
  :
  Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions.
• Creativity
  :
  Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Relationship Management
  :
  Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Strategic Thinking
  :
  Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Vendor/Supplier Management
  :
  Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers.
• Digital Marketing
  :
  Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

• A link to a portfolio of your work (required).
• Bachelor's degree in Marketing, Business, Digital, or a related field or equivalent working experience.
• Proven experience in digital content strategy, digital marketing, UX writing, content design, enterprise content operations and management, content systems architecture, or related fields.
• Proven experience with end‑to‑end content strategy for large scale experience redesigns for complex, content‑heavy digital experiences.
• Progressively complex marketing and digital experience, including digital content planning, user journeys, SEO/GEO, and analytics.
• Strong applied understanding of customer journeys, digital channels, content performance metrics, and personalized content experiences.
• High degree of organization and meticulousness to ensure…