Associate Director, TAAG

Overview

The Associate Director of TAAG is responsible for leading a team of digital marketing technology professionals, overseeing the execution of digital campaigns, and driving innovation in ad operations and analytics. This role requires deep technical expertise, strong leadership skills, and the ability to collaborate with internal teams, clients, and external partners.

• Lead strategic conversations with clients and internal teams on technology integrations, data management, and campaign optimization.
• Oversee and be proficient within the activation and execution of digital media campaigns across display, video, social, mobile, and programmatic channels.
• Ensure seamless trafficking, tagging, and verification processes, including Floodlight tags, DMP integrations, and ad server configurations.
• Troubleshoot technical issues and collaborate with vendors, media teams, and creative agencies.
  Stay ahead of the evolving ad tech landscape, identifying new opportunities and emerging technologies.

• Manage and mentor a team of Analysts, Managers, and Senior Managers, fostering career growth and technical development – specific feedback, guidance, and encouragement.
• Establish and implement best practices for campaign execution, QA, and data analysis.
• Collaborate with internal stakeholders to enhance operational efficiency and ensure alignment with business goals.
• Lead internal learning sessions and serve as a strategic advisor on media technology solutions.

• Serve as the primary point of contact for clients on ad technology and media operations.
• Build and maintain strong relationships with technology partners and external vendors.
• Develop and present insights, reports, and POVs on industry trends and best practices.
• Ensure timely execution of campaign deliverables, holding teams accountable for meeting deadlines.

• 6+ years of experience in digital media operations, ad technology, or related fields (agency or publisher side).
• Bachelor’s degree in marketing, business, computer science, or a related field preferred.
• Expertise in ad serving platforms (GMP, Innovid, XR), DMPs, DSPs, verification tools (DV, IAS), and tag management systems.
• Proven ability to lead and develop high-performing teams.
• Strong problem-solving skills and ability to communicate complex technical concepts to non-technical audiences.
• Proficiency in Microsoft Excel, PowerPoint, and other relevant analytics tools.
• Advanced presentation skills for internal and external meetings.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $75,050 - $107,835 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. The Company reserves the right to modify this pay range at any time.

All your information will be kept confidential according to EEO guidelines.