Freelance Associate Director, Content Strategy

Company description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."

Overview

We're looking for a Content Strategist who sees the system. Someone who gets excited about turning complexity into clarity and shaping how a brand shows up in a world increasingly driven by search, AI, and emerging discovery experiences.

This is a strategic, hands-on role where you'll partner closely with our Search team, in-house strategists, and an external UX/design agency. You'll help define what an AI-ready content ecosystem looks like and, more importantly, make it real.

Sound good? Good.

Responsibilities

What you'll do

* Explore the digital ecosystem and customer journeys to uncover opportunities for more connected, discovery-driven experiences

* Bring structure to complexity, defining scalable content models, taxonomy, metadata, and entity frameworks that make content work harder and smarter

* Shape how a brand shows up across search, AI assistants, and emerging interfaces, strengthening clarity, structure, and authority

* Establish the foundations for AI-driven personalization, content reuse, and automation

* Turn complex inputs into clear strategies, frameworks, and polished, client-ready deliverables

* Collaborate deeply across Search, UX/XD, Product, Engineering, and agency partners to move work forward and build alignment

Qualifications

A few things we want to see in you

* You understand content strategy for modern digital ecosystems, from structured content to scalable systems

* You're comfortable navigating ambiguity and creating order where none exists

* You can zoom out to see the system and zoom in to craft the details

* You're a strong collaborator who knows how to align cross-functional and cross-agency teams

* You hold a high bar for quality and take pride in producing clear, thoughtful, and polished work

* You're equally comfortable thinking, making, and communicating

The ideal candidate will have

* 8+ years of experience, ideally in an agency or consulting environment, with a focus on content strategy for digital products and ecosystems

* A portfolio that showcases content systems, large-scale experience work, and solving real user problems

* Experience translating data and inputs into clear, actionable strategic recommendations

* Proven experience working across disciplines (UX/XD, Search, Product, Engineering)

* Strong facilitation skills and experience working in cross-agency environments

* Exceptional writing skills across both short- and long-form deliverables

* Familiarity with modern collaboration and design tools (Figma, Miro, and the like)

* Experience in CPG, retail, hospitality, entertainment, or theme park ecosystems is a plus

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $90 - $100/hourly. This is the pay range the Company believes it will pay for this position at the time of this…