Senior Analyst - MTA Solution Architect

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Team Overview

As a company built on the foundation of Privacy by Design, Trans Union has been a leader in responsible identity resolution for more than 20 years. We enable trusted connections between companies and people at the moments that matter most, delivering industry-leading solutions across Marketing, Risk, Communications, Security, and Registry.

This team sits within Data Science and Analytics and reports to the Senior Manager of Data Science and Analytics. The team partners closely with clients and internal stakeholders to design and implement data-driven marketing analytics solutions, with a focus on Multi-Touch Attribution.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview and Core Responsibilities

* Partner with cross-functional client teams to design, implement, and optimize data pipelines supporting marketing analytics and Multi-Touch Attribution (MTA) solutions.

* Configure, transform, and troubleshoot data integrations between Trans Union platforms, client environments, and various third-party data sources.

* Represent Trans Union's capabilities and guide clients through deployment design, ensuring solutions align to business objectives and measurable outcomes.

* Deliver scalable, high-quality data solutions that enable fact-based decision-making and ongoing value realization for clients.

* Support large-scale client engagements and contribute to multi-million-dollar projects across diverse industries.

* Collaborate on product-driven initiatives to drive adoption, innovation, and continuous improvement across Trans Union Marketing Solutions.

* Translate business requirements into technical specifications and actionable data workflows.

* Maintain and monitor data pipelines, ensuring data accuracy, completeness, and performance optimization.

Required Knowledge and Experiences

* 1-3 years of professional or client-facing experience, ideally within the Marketing Technology (Mar Tech) or Advertising Technology (AdTech) ecosystem, leveraging data to inform marketing decisions.

* Foundational understanding of analytics and statistical concepts, applied to real-world marketing or business problems.

* Bachelor's degree (or equivalent experience) in Data Science, Analytics, Computer Science, Information Systems, Information Technology, Marketing, or a related field, providing the baseline for data-driven problem solving.

* Familiarity with data integration (ETL) methodologies and database structures, enabling effective support of end-to-end data workflows.

Required Technical Skills

* SQL (Structured Query Language): ability to manipulate, join, and filter datasets efficiently.

* Microsoft Excel: working proficiency for data analysis and reporting.

* ETL (Extract, Transform, Load) tools and methodologies: foundational understanding to support data pipeline development.

* Data visualization tools: familiarity with platforms such as Power BI, Tableau, Looker Studio, or similar.

* Database concepts: user-level understanding of database design and data structures.

We're also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we're happy to support your career development and growth in:

* Familiarity with the AdTech/Mar Tech ecosystem, including advertisers, publishers, data providers, and tracking partners.

* Experience with cloud data platforms such as Snowflake.

* Exposure to task or issue management tools (e.g., Jira or similar).

* Experience working in fast-paced, client-facing environments with evolving requirements.

* Strong problem-solving mindset with the ability to learn quickly and adapt to new technologies.

Benefits that support every part of your life:

At Trans Union, we design benefits to help you feel well, do well, and plan well-from day one.

For Your Health:
Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is…