Web Analytics Specialist

At Search Lab, we believe great marketing starts with putting clients first.

Everything we do is rooted in helping businesses grow, solving real problems, and creating long-term partnerships built on trust, transparency, and results.

Over the last decade, we've built a reputation for delivering high‑quality SEO, PPC, Local Search, and Analytics solutions for multi‑location brands, dealerships, law firms, healthcare organizations, and businesses across North America.

As we continue to grow, we're constantly evolving how we serve clients.

Our specialist model leverages channel experts focused on client relationships, execution and strategy, while dedicated Analytics professionals ensure every decision is grounded in accurate, consistent, and actionable data.

That's where you come in.

This is not a traditional reporting role. This is not a data entry role. This is not a tool configuration role.

We deliver a modern Analytics function focused on measurement integrity, performance intelligence, and operational data infrastructure across SEO, PPC, Customer Success, and an ever‑growing portfolio of service offerings.

As an Analytics Specialist, you will own the data layer across client accounts. You'll ensure tracking is accurate, dashboards are reliable, and every strategy call is backed by clean, consistent performance data that Customer Success and Delivery teams can trust.

You'll own the full measurement picture across both SEO and paid media: monitoring site and campaign performance, validating that data flows correctly from source to platform to report, surfacing anomalies before they cost clients time or money, and producing briefs that give every channel team what they need to walk into a client conversation with confidence.

You won't be expected to be the SEO expert, PPC strategist, or Customer Success expert.

Our specialists own channel strategy and execution. Our CS team owns the client relationship. Our PPC team owns the media buying decisions.

You own the data. The tracking. The reporting. The integrity of the numbers that drive every client conversation across every channel.

This role is ideal for someone who is methodical, detail‑oriented, analytically rigorous, and takes genuine pride in building systems that other people can rely on.

• Own web analytics setup, configuration, and ongoing auditing across client accounts
• Implement and maintain conversion tracking, tagging standards, and attribution settings
• Validate conversion tracking pipelines end to end for paid search clients: from ad click through tag firing, platform receipt, call tracking, and CRM lead confirmation
• Monitor the health of paid media platform tags and pixels daily and alert the PPC team immediately when a tracking pipeline breaks
• Conduct recurring tracking audits to catch and resolve discrepancies before they reach client reports
• Surface issues that require architectural decisions to leadership rather than resolving unilaterally

• Build and maintain client‑facing dashboards and reports within standardized templates
• QA all dashboards before every strategy call: confirm data sources are connected, date ranges are correct, and data matches native platforms
• Produce platform discrepancy reports reconciling ad platform‑reported conversions against actual CRM‑confirmed lead volume
• Ensure all reporting connects activity to performance to business outcome
• Maintain reporting consistency and data hygiene across all client accounts on a defined cadence

• Monitor budget pacing across all paid media client accounts daily. Surface exception‑based alerts for accounts pacing dangerously over or under budget so the PPC team can act before the end‑of‑month scramble
• Produce deduplicated lead volume and true blended cost per lead views for clients running Google Ads, Microsoft Ads, and Meta simultaneously
• For automotive clients, own the technical health of Vehicle Listing Ad inventory feed pipelines into Google Merchant Center. Catch feed failures the same day they happen
• Operate on a three‑speed cadence: daily technical health and budget pacing…