Website Performance Analyst

Requirements

• 5+ years of experience in marketing analytics, attribution modeling, conversion rate optimization, or related fields
• Strong web analytics skills with extensive experience using Google Analytics, Adobe Analytics, Hotjar, Ahrefs, Semrush or similar web analytics tools
• Experience managing implementation and administration of Google Analytics, Adobe Analytics or similar web analytics tools
• Strong analytical and technical skills with experience in data analysis and visualization tools; SQL preferred
• Experience designing and running A/B tests through tools such as Optimizely or Adobe Target
• Demonstrated ability to handle ambiguity, adapt quickly to changing business needs, and make sound decisions in a fast-paced environment
• Excellent project management, communication, and collaboration skills, with a creative and problem-solving mindset
• Knowledge of SEO strategy and basic content management is preferred but not required

• As a Funnel Optimization Specialist, problem-solving, self-directing, and action-oriented thinkers are required
• You will be responsible for owning the analytical performance of the website, with a primary focus on monitoring key conversion funnels, troubleshooting changes, and driving improvement
• This includes managing our website analytics tracking and tag management, creating reports in Adobe Analytics and other tracking tools, and running conversion optimization tests
• This role focuses heavily on the customer journey and using data to improve conversion
• Experience with content maintenance and SEO/AEO tactics is preferred but not required
• The role will support our CashNetUSA brand and does not include direct supervisory responsibilities
• If you’re looking to join a leading Chicago fintech with a data-driven, test-and-learn culture, this could be the perfect role for you
• We’re looking for someone ready to turn insights into impact for the CashNetUSA brand
• Own and troubleshoot the analytical side of the website, including proactively diagnosing sudden changes in key conversion funnels
• Monitor, assess, and report on website and funnel performance, providing weekly reporting updates and data-driven recommendations to marketing leadership and other key executives
• Analyze visitor segments and traffic trends for conversion optimization opportunities
• Create and maintain Adobe Analytics reporting for the marketing team and help the marketing team investigate and troubleshoot conversion issues
• Partner with cross-functional teams to test UI and UX enhancements to improve the customer application flow
• Develop and optimize landing pages and conversion funnel A/B tests to increase conversion rates
• Preferred:
  Provide analytical support for content updates; experience with basic SEO/AEO strategies is a plus