Insights and Content Strategy Manager

Steel Series is looking for a data-obsessed, lightning-fast Insights and Content Strategy Manager who lives and breathes social media, gaming culture, and the battle for attention. You will set the strategy for all social media and influencer content efforts based on insights, learnings, and iterative testing. You’ll be the nerve center of a small, high-impact social and influencer team, responsible for turning raw performance data into sharp, prioritized content plans that the team can execute on immediately.

You will own the social content calendar, translate insights into action, and serve as a key navigator to the Social Media Director, Community Director, and Esports & Influencer Managers across EMEA, APAC, and the Americas.

Your success is measured by how clearly and quickly you can see what’s “popping off,” how fast you can turn those signals into more of the right content, and how effectively you guide the broader team toward an attention-first roadmap.

You treat attention like a tradable asset: constantly re-allocating focus to the ideas, formats, and platforms that are winning right now, while building systems that let the team publish at scale.

• Own and continuously evolve the global social content calendar across Tik Tok, Instagram, You Tube, X/Twitter, Facebook, Twitch, and emerging formats, ensuring alignment with campaigns, product launches, esports, and creator initiatives.
• Build and maintain a living “attention map” that shows where we’re winning, where we’re behind, and which content pillars need more or less investment.

• Monitor performance data daily (engagement, reach, watch time, CTR, retention curves, saves/shares, follower growth) and rapidly translate signals into clear instructions: “do more of this,” “kill/adjust this,” “test these 3 variants next.”
• Run lightweight experiments on hooks, formats, posting cadences, and thumbnails; track results and socialize learnings quickly so the team can iterate in days, not quarters.
• Lead post-mortems on campaigns and tentpoles, turning results into sharp, 1–2 page debriefs with specific, prioritized changes for next time.

• Develop and present clear campaign briefs, content themes, and daily/weekly posting plans that are rooted in data but written in plain language for creators, editors, and stakeholders.
• Serve as a core strategic partner to the Social Media Director, Community Director, and Esports & Influencer Managers—helping them decide where to put their creative and time, and what to scale across EMEA, APAC, and the Americas.
• Support cross-functional initiatives (product launches, esports events, sponsor ships, creator programs) with meticulous planning, attention-led prioritization, and tight coordination.

• Build repeatable systems—templates, calendars, playbooks, dashboards—that increase the team’s content output without sacrificing quality.
• Maintain a library of content templates, recurring formats, asset checklists, and posting playbooks that make it faster and easier for the Video Editor and rest of the team to execute.
• Ensure content plans comply with platform guidelines, brand safety, copyright, and accessibility requirements.

• Create concise monthly and quarterly reporting for leadership that connects channel performance to business and brand outcomes, with clear recommendations on what to do next.
• Tell a compelling story with data—showing not only what happened, but why, and what we’ll do differently going forward.

• Proven track record in social media strategy, content planning, or digital marketing with heavy analytics ownership—ideally 4–7+ years in gaming, entertainment, or consumer tech.
• Strong proficiency in social analytics tools (native platform analytics, Sprinklr, Sprout Social, Hootsuite, or similar) and comfort working directly in platform UIs.
• Demonstrated ability to turn data into clear content roadmaps, calendars, and prioritized test plans that drive measurable engagement and…