Manager, Influencer & Media Insights

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

• Map and continuously update the universe of voices for Salesforce, prioritizing those who are emerging, underrated, or not yet on anyone else's radar, with a particular focus on newsletters, podcasts, niche communities and social.
• Think beyond contracted relationships - the most valuable voices in this model are often the ones we haven't paid yet. A core part of this role is identifying creators and media voices who are genuinely curious about Salesforce's story and nurturing those relationships proactively.
• Develop and own Salesforce's influencer segmentation model – defining tiers, scoring criteria, and selection frameworks segmented by objective, audience, and purpose, with distinct frameworks for earned vs. paid, recognizing that success looks different for each.

• Own end-to-end measurement for Salesforce's influencer programs – from always-on partnerships to event-based activations.
• Build and maintain influencer performance frameworks that go beyond traditional metrics – capturing whether influence spread, to whom, and whether it moved the needle on the objective it was designed for.
• Establish, maintain and contextualize benchmarks for influencer performance by developing internal baselines from historical data while staying current on industry standards.
• Earned influence carries a greater weight in this model: a creator who posts about Salesforce without a contract signals the relationship, the product, and the narrative.

• Use AI tools to expand the surface area of what you can see while owning the judgment layer: deciding which signals matter, which voices are worth attention, and what the data is telling you.
• Partner with the Narrative Intelligence function on tooling and pipeline infrastructure; your job is to be a sophisticated user of those systems – pushing them to answer better questions.

• Serve as the measurement thought partner for influencer and social program owners across Comms and Marketing – knowing when a relationship is primarily transactional/paid and should be routed to the appropriate partnership team versus when it is earned.
• Build strong working relationships with Marketing counterparts – including events, brand, and social – to align on measurement methodologies, share data, and present a unified view of influencer impact across the company.
• Thrive in ambiguity and build structure where none exists.

• 6+ years working at the intersection of influence, narrative, and measurement with demonstrated experience identifying voices that drive conversation. Background in influencer intelligence, earned media, or communications analytics preferred.
• Deep understanding of network dynamics in social ecosystems, including thinking in terms of amplification, audience graph overlap, and community influence.
• Hands‑on experience with the newsletter and podcast landscape as primary influence vectors, with the ability to identify which writers and hosts carry authority in a given space, how their audiences differ from social audiences, and what meaningful impact looks like in those formats.
• Embedded fluency in tech conversation and communities across X, Linked In, You Tube, and Reddit.
• Hands‑on experience with social analytics and influencer measurement platforms such as CreatorIQ, Onalytica, Brandwatch, or similar – with strong command of what “good” looks like for a B2B brand.
• Proven AI fluency: actively use AI tools to build, automate, and accelerate your work, and can point to specific things you've built.
• Proven ability to influence without authority – build consensus, drive alignment, and get things done in a matrixed…