Associate Director, Planning & Digital Integration

Company Description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

The Associate Media Director (AMD) is a senior client‑facing leader responsible for shaping and implementing data‑driven, omnichannel programmatic strategies, with a strong emphasis on Connected TV (CTV), Video, Display, and Mobile. This role manages planning and activation for complex and high‑investment campaigns, translating platform capabilities, data, and performance into clear, actionable client narratives.

Serving as the primary digital advisor to clients, the Associate Director leads strategic discussions, delivers polished client presentations and guides stakeholders through evolving digital solutions, from advanced audience strategies and inventory selections to optimization, measurement and learning agendas. The Associate Director is expected to bring deep fluency across programmatic video and CTV ecosystems, show confidence in client conversations, and proactively find opportunities to elevate performance, scale innovation, and drive business outcomes.

Strategic Planning & Client Leadership

• Lead the development of integrated media strategies across digital, video, audio, OOH, and emerging channels, aligned to client business goals.
• Partner with agency media teams to respond to RFPs, develop strategies that align with the client’s needs inclusive of audience‑first programmatic strategies, and position emerging solutions in a consultative manner.
• Serve as a primary day‑to‑day client contact, confidently leading status calls, planning discussions, POVs, and presentations.
• Own the development of strategic proposals, test‑and‑learn roadmaps, and performance narratives aligned to client goals.

Digital & Performance Media Ownership

• Own digital channel strategy and activation, from proposal to optimization and post‑buy analysis.
• Partners with channel specialists and investment leads to:
  • Set campaign goals, KPIs, and success metrics.
  • Ensure proper setup, trafficking, pacing, and optimization.
  • Evaluate performance and translate results into clear, actionable insights.
• Oversee sponsor ships, tests, and innovation initiatives, ensuring learning agendas and outcomes are documented and socialized.

Investment, Workflow & Execution Oversight

• Manage flowcharts, GLPs, ATBs, and investment authorizations, ensuring accuracy, compliance, and adherence to approved strategy.
• Ensure media is activated according to plan, budgets are pacing appropriately, and billing aligns with authorized investments.
• Function as a key connector between Planning and Investment, resolving issues quickly and maintaining operational momentum.
• Oversee timelines, deliverables, and workflow adherence across all media initiatives.

Cross Team Leadership & Collaboration

• Coordinate seamlessly with Investment Directors, Negotiators, Specialists, Analytics, and external agency partners.
• Provide clear directions to Supervisors, Senior Associates, and Associates, ensuring tasks are delegated effectively and priorities are clear.
• Support Directors with deck development, client materials, POVs, and executive‑ready narratives.
• Champion procedures, process improvements, and documentation to drive efficiency and scalability.

Performance, Reporting & Insights

• Lead campaign readouts, performance reviews, and post‑campaign analyses across planning and digital channels.
• Ensure reporting connects data to decisions, clearly communicate findings, optimizations, and next steps.
• Leverage competitive analysis, audience insights, and marketplace intelligence to inform recommendations.

Talent Development & Leadership

• Lead, mentor and develop junior team members, supporting skill development in strategy, digital fluency, and client communication.
• Champion a collaborative, curious and high‑performing team…