Manager, Digital Merchandising Analytics & Insights

Company Summary

is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we're just getting started!

Zoro is seeking a Manager of Analytics & Insights to support how we measure, evaluate, and optimize the digital merchandising experience. This role will focus on analyzing performance across the customer funnel—from traffic and conversion to basket size—and translating data into actionable insights that improve the customer experience and drive business outcomes.

You’ll play a key role in enabling a data‑driven, test‑and‑learn culture by identifying trends, surfacing opportunities, and supporting decision‑making. You’ll partner closely with teams across Merchandising, Marketing, Product, and Analytics to ensure insights are clear, actionable, and aligned to business priorities.

• Analyze performance across Digital Merchandising, including traffic, conversion, AOV, and key business metrics
• Contribute to KPI development, reporting frameworks, and measurement approaches
• Monitor performance and proactively detect anomalies, investigating root causes and summarizing findings
• Identify and support sizing of opportunities to improve the customer experience and drive business impact
• Support regular performance reviews by synthesizing trends, tracking results against goals, and contributing to reporting materials
• Prepare inputs and analysis for executive reporting, helping to translate data into clear insights and recommendations
• Conduct customer insight and journey analysis, including:
  • Friction mapping to highlight areas of customer difficulty
  • Funnel analysis to identify drop‑off points and performance trends
  • Experience gap identification across the shopping journey
  • Segment behavior analysis to uncover differences in how customers shop
  • Repeat purchase behavior and retention trend analysis
• Partner with Merchandising to support test design and measurement, including analyzing results and delivering clear readouts
• Translate data into structured insights and actionable recommendations to support decision‑making
• Collaborate with Merchandising, Marketing, Product, and Analytics teams to ensure alignment on data, reporting, and insights

• Strong analytical thinker who can connect data to business questions
• Clear communicator who can present insights in a structured and understandable way
• Collaborative and comfortable working with cross‑functional partners
• Curious and proactive, with a focus on identifying opportunities through data
• Able to operate in a fast‑paced environment with evolving priorities

• 5–7 years of experience in analytics, insights, or a related field
• Experience analyzing eCommerce or digital funnel performance (traffic, conversion, AOV, etc.)
• Ability to translate data into insights and actionable recommendations
• Experience supporting performance reviews and reporting
• Familiarity with experimentation and test‑and‑learn methodologies
• Proficiency with analytics and visualization tools (e.g., SQL, Tableau, Looker, etc.)

Zoro’s total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non‑birth parents. We also support growing your family through access to adoption assistance program
• 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
• At least 18 paid time off days annually for full‑time employees and 6 company holidays per year
• 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
• Tuition…