Director, Marketing AI & Innovation

About The Role

Director, Marketing AI & Innovation leads AI‑powered transformation across global marketing, focused on new ways of working, not just new tools. This role drives behavioral change, productivity gains, and measurable performance impact within CBRE's global marketing organization.

Sitting within the Marketing Technology function and reporting to the Sr Director, Marketing Technology, the director is responsible for driving the innovation roadmap from strategy through execution, translating AI opportunity into real changes in how marketing teams operate across content, media, planning, decision-making, collaboration, agency models, and workflow automation.

The director sets the platform and AI strategy: which systems are deployed, how they are configured, and how AI is embedded in the marketing technology stack. They make that strategy real by driving adoption, behavior change, and innovation programs that ensure technology investments translate into measurable business impact.

As a trusted expert and change leader, the director guides teams through adoption, establishes clear governance and KPIs, and builds systems that enable rapid testing, learning, and global rollout. The role is intentionally hands‑on; the director designs, runs, and learns from experiments.

• Lead a cross‑functional AI program team to support AI innovation throughout the marketing organization, including development of the AI roadmap and evaluation of new platforms, tools, and processes.
• Lead change management for AI adoption across global marketing teams.
• Serve as the bridge between the Marketing Technology team’s platform capabilities and the global marketing teams, translating technology into new working patterns.
• Provide requirements and adoption feedback into platform decisions owned by the Senior Director.

• Develop a roadmap for innovation across the marketing organization, aligned to efficiency and business growth.
• Partner with global marketing leaders to execute innovation roadmaps relevant to their teams.
• Maintain a current view of how AI reshapes marketing and bring forward‑looking recommendations to senior leadership.

• Own the organizational change agenda for AI and marketing transformation.
• Act as a bridge between strategy and execution, translating visionary ideas into operational plans.
• Create frameworks for testing, learning, and scaling new approaches across global teams.
• Champion successful implementation of new ways of working.

• Establish KPIs and success metrics for innovation initiatives, aligned to the overall Mar Tech measurement framework.
• Build feedback loops and reporting mechanisms to track progress and iterate quickly.
• Systemize the project management process for large projects and programs across marketing.
• Explore developing a project management community within marketing.

• Bachelor’s degree from a 4‑year college or university.
• Minimum 8 years of related experience, including at least 4 years of leadership or program management.
• Proven success leading enterprise‑scale marketing transformation in a global, matrixed environment.
• Deep expertise with AI/ML technologies in marketing contexts (generative AI, predictive analytics, personalization engines, agentic workflows).
• Deep understanding of AI applications in marketing: content generation, customer journey orchestration, media optimization, and workflow automation.
• Track record of building internal training and enablement programs (AI literacy, prompt engineering, experimentation culture).
• Skilled at leading cross‑functional teams and managing change across global marketing organizations without direct authority.
• Ability to influence senior stakeholders and drive alignment across marketing, IT, data, and legal teams.
• High level of problem‑solving skills in ambiguous environments.

The minimum salary for the Director, Marketing & AI Transformation Programs position is $165,000 annually and the maximum salary is $185,000 annually. Successful candidates are also eligible for a discretionary bonus and receive benefits including 401(K), dental insurance, health insurance, life insurance, and vision insurance.

CBRE is an equal‑opportunity employer that values diversity. We provide equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.

CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. Assistance can be requested via email at recr or by telephone at  (U.S.) and  (Canada).