Senior Analyst, TAAG

Job Description

The Senior Analyst, TAAG, will be responsible for executing, troubleshooting, and optimizing digital media campaigns across various platforms. This role requires strong technical expertise in ad serving, trafficking, and campaign execution, along with collaboration across media, creative, and technology teams to ensure seamless activation.

Campaign Execution & Optimization:

• Flawlessly execute digital media campaigns, including display, video, social, mobile, and programmatic.
• Traffic creative assets, set up campaign configurations, and implement tracking pixels within ad servers.
• Ensure proper integration of third‑party verification and fraud prevention tools.
• Confirm account process is adhered to by self and junior team members as set by TAAG leadership.
• Conduct frequent audits and QA to maintain accuracy in campaign execution.

Technology & Troubleshooting:

• Troubleshoot internal and external ad server system issues.
• Serve as the point of escalation for ad tech queries across global offices.
• Stay updated on emerging digital media technology and contribute to process improvements.

Collaboration & Communication:

• Work closely with media, creative, and investment teams to activate and monitor campaigns.
• Support the TAAG Manager and Associate Director on campaign execution and process documents.
• Provide guidance to Analysts and assist in training new hires.
• Interface with external partners (vendors, publishers, creative agencies) to resolve issues and align on execution.

• 1-3 years of experience in Ad Operations, Media Technology, or related digital advertising fields.
• Proficiency in ad serving platforms (GMP, Innovid, XR), DMPs, DSPs, verification tools (DV, IAS), and tag management systems.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to navigate complex technical problems related to advertising technologies.
• Strong communication skills, both written and verbal, to translate technical concepts to non-technical audiences.
• Experience with Microsoft Excel (pivot tables, VLOOKUP) and PowerPoint.
• Understanding of online advertising pricing models (CPA, CPM, CPC, CPI) a plus.
• Exposure to HTML5, CSS, and JavaScript for troubleshooting creative implementations a plus.
• Experience working with media planning and buying teams a plus.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $50,065.00 - USD $66,360.00 / Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

All your information will be kept confidential according to EEO guidelines.