Integrated Media Planner

The Role

At Wpromote, our Media Planners play a key role in shaping integrated, performance-driven media strategies that help our clients grow. Reporting to the Director, Client Strategy, this role partners closely with channel teams to develop thoughtful recommendations across paid media, leveraging audience insights, market research, and digital media tools to bring campaigns to life. From media mix and audience strategy to creative direction and measurement planning, you’ll help build strategies designed to drive meaningful business impact.

This is a highly collaborative and dynamic role that blends analytical thinking, strategic problem-solving, and client partnership. The ideal candidate is naturally curious, detail-oriented, and passionate about digital marketing, consumer behavior, and emerging media trends. You thrive in fast-paced environments, enjoy connecting data to storytelling, and are excited to help clients navigate an ever-evolving digital landscape through smart, innovative marketing strategies.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work‑life balance through our policies and benefits listed below. As a Best Place to Work according to Ad Age, Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

• Remote‑first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $70,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits listed above.

We are prioritizing candidates located in the Eastern or Central Time Zone to best support client and team needs.

This position may be performed remotely in most states within the US, with some exclusions.

While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

This position is not eligible for immigration sponsorship.

• Analyzing performance data to guide cross‑channel budget allocation and optimize media investment across the funnel
• Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages
• Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
• Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution
• Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks
• Stewarding paid media budgets through initial planning, in‑flight reallocations, optimization opportunities, and incremental investment scenarios
• Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights
• Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes
• Leading testing and learning initiatives across channels to support continuous innovation and performance improvement
• Delivering strategic insights, performance updates, and recommendations through client‑facing presentations, reports, and planning documents
• Buil…