Social Media Specialist, Insights & Analytics

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you, innovation, growth, and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:

Are you a data-driven storyteller with a passion for uncovering what makes social media tick? Someone who can help steer some of the most iconic brands in North America with clarity, confidence, and a strong point of view? The KCNA Social Media team is seeking a curious and analytically minded Social Media Specialist, Insights & Analytics to join our team!

This role is ideal for someone who is equally comfortable diving deep into performance data and scanning the horizon for emerging trends translating both into clear, compelling recommendations that drive smarter content strategies. Reporting to the Sr. Social Media Manager, you’ll work closely with other members of the social media team, brand teams, and agency partners to ensure our social strategies are continuously informed by data and cultural insight.

You will serve as the analytical and cultural intelligence engine of the KCNA social media team to make data accessible, actionable, and central to how we work.

• Track, analyze, and interpret social media KPIs across all platforms, providing regular performance reporting to social media team members and brand team stakeholders

• Conduct in-depth analysis of social media campaigns by producing detailed performance reports that surface ROI, audience behavior patterns, and content effectiveness with clear, actionable recommendations

• Use advanced analytics tools and statistical methods to identify trends, define consumer cohorts, and deliver data-driven guidance for program optimization

• Perform competitive analyses and benchmark reporting to track brand performance against industry standards and competitors’ social media presence, identifying opportunities and gaps

• Generate regular sentiment analysis reports, tracking brand health, share of voice, and consumer perception across social platforms to support brand team decision-making

• Collaborate with social media team members, brand teams, and the broader Insights & Analytics team to establish meaningful performance metrics and goals, ensuring measurement frameworks are consistently applied across campaigns

• Partner with agency teams to support content performance tracking and ensure measurement is integrated into holistic reporting deliverables

• Stay ahead of social media trends, platform innovations, emerging formats, and new channels, including Generative AI and AI-assisted content production, translating observations into timely, strategic recommendations for the social team

• Monitor social listening signals across platforms by mining comments, identifying category-relevant opportunities and cultural moments that could inform agile content responses

• Tap into platform partnerships to leverage audience insights and optimize channel approach

• Identify novel opportunities for consumer engagement and brand relevance through ongoing listening, trend analysis, and platform research

• Support the agile and reactive content production framework by providing data-backed cultural context and platform insights that help internal creators and agency counterparts move quickly and confidently

• Bachelor’s degree in marketing, advertising, data analytics, communications, or related field

• At least 3 years of…