Senior Analyst, DTAI

Overview

The Senior Analyst, Media Analytics DTAI will enhance our data‑storytelling capability within the practice and play an integral role in providing tactical support and subject‑matter expertise in platform and performance measurement analytics. The Senior Analyst will bring a combination of sophisticated data management experience and business acumen, balancing a goal‑oriented mindset with a robust cross‑channel capability to get tactical and into the weeds with platform partners.

They will also leverage their client, relationship and project management experience, along with their passion for experimentation, to deliver proactive outcomes.

The Senior Analyst will generate insights based on media and marketing performance data to align with daily, weekly, monthly and quarterly goals, while bridging inputs from first‑party and third‑party data vendors and publishers to client‑ready outputs, maximizing growth opportunity against business objectives, above and beyond status‑quo.

• Guide and drive use of data to impact media strategies for clients based on overall objectives, leveraging data‑driven processes to improve precision and campaign performance
• Understand how platform/data technologies work and explain technical concepts in ordinary terms
• Partner across the DTAI teams to maintain a robust data infrastructure for seamless organization and analysis of customer data across all platforms and channels, including ensuring all marketing technology and data activities adhere to privacy and security regulations and industry best practices
• Partner with internal media investment teams to support campaign activation as well as data‑driven storytelling
• Share knowledge with client and internal teams regarding derived insights and results to impact business needs and further growth

• 2+ years of experience in digital media and ad technology or within an analytics function in the marketing industry
• Strong analytical skills with understanding of hypothesis development, analyzing data, drawing conclusions, and developing actionable recommendations
• Excellent oral, written and client presentation skills, with the ability to create compelling data‑driven narratives and a natural knack for storytelling
• Knowledge of database structures and experience with data manipulation
• Strong project management skills
• Embody a can‑do attitude and a “figure‑outability” mindset

• Familiarity with web analytics platforms (Adobe Analytics, Google Analytics, etc.), surveys (Lucid, Millward Brown, Nielsen, etc.), and competitive monitoring tools (Nielsen, com Score, Kantar, Pathmatics, Competitrac, Numerator, etc.)
• Experience working with various advanced statistical modeling and other forms of quantitative analysis, including multi‑variate regression, P‑value, VIF, T‑score, R2, MSE, Durbin‑Watson, etc.
• Hands‑on experience in SAS, R or Python (working in and creating code from scratch)

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $73,150.00 – $ annually. The company anticipates the Final date to receive applications for this job posting will be 07/21/2026.

All your information will be kept confidential according to EEO guidelines.