Director, Customer Acquisition Analytics & Marketing Execution

Director, Customer Acquisition Analytics & Marketing Execution

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

The Director, Customer Acquisition Analytics & Marketing Execution sits in the Customer Experience Transformation team and leads enterprise initiatives that drive new customer acquisition and retention through moment-based, customer-centric communications across direct mail and digital methods supporting all distribution channels. This leader will own the design, execution, and maintenance of the measurement system enabling robust reporting and optimization to ensure achieving the desired business outcomes.

This leader will innovate with generative and agentic AI to transform team productivity, expenses, and communication effectiveness. This leader partners across the business areas, channel owners, Analytics/Data, and Technology to deliver measurable business results through strong measurement science, testing, and continuous optimization. The role will be responsible for execution and governance to our customer-centric mission:
Delivering acquisition campaigns and moment-based communications that are personalized, proactive, and relevant—delivering the right message, at the right moment, in the right channel to drive new business growth, retention, and to build trust with our customers.

Set KPI definitions and reporting standards; validate key assumptions; define the measurement and attribution approach with partners; apply sound experimental/causal methods; and deliver clear reporting and executive readouts that connect campaign activity to company goals.

Lead sophisticated analytics to apply segmentation and propensity insights so messages reflect customer context and reinforce the value of joining and staying with Allstate. Own experimentation roadmap (A/B, multivariate); and optimize targeting, cadence, and channel mix with AI/ML driven personalization to meet customer needs at every stage.

Stay current on lifecycle and communication best practices; leverage AI to improve team productivity and communication effectiveness; and continuously refine the right message, at the right moment, in the right channel to drive business results.

Ensure communications are personalized, proactive, and relevant—so customers feel recognized, understood, and supported.

Define the lifecycle strategy and moment-based communications across acquisition, onboarding, cross-sell, and win-back campaigns to drive new business growth and improved retention.

Partner with enterprise business stakeholders and channel owners to align on strategy, priorities, roadmaps, capacity, and operating guardrails—ensuring scalable, compliant, and consistent execution.

Partner with business leaders to share performance readouts and recommendations; connect campaign results to business outcomes; and align on next-best actions.

Lead, role-model and develop talent that embraces artificial intelligence and modern capabilities; set clear goals and operating rhythms that drive strong execution.

Demonstrates a customer centric approach and can motivate others in this culture change of customer centricity and AI transformation in the marketing communications environment.

This job has supervisory duties.

4 year Bachelors Degree (Preferred)
10 or more years of experience (Preferred)
In lieu of the above education requirements, an equivalent combination…