Sr Mgr DT - Digital Product Design

Senior Manager, Digital Product Design

Achieving our goals starts with supporting yours. Grow your career, access top-tier health and wellness benefits, build lasting connections with your team and our customers, and travel the world using our extensive route network.

Come join us to create what's next. Let's define tomorrow, together.

The Senior Manager, Digital Product Design plays a pivotal role in shaping the next generation of intelligent, seamless digital travel experiences across United Airlines' digital ecosystem. This leader will drive the design vision for connected, AI powered experiences across all digital channels — including the United mobile app, , in flight personal device touchpoints and other emerging touchpoints across the customer journey.

Reporting to the Director of UX & Accessibility, this role will champion a forward-thinking design strategy that bridges business goals, technological innovation, and human-centered design.

This position will lead a team of product designers, strategists, and design technologists to create experiences that feel personal, predictive, and effortless. By leveraging AI, data-driven and research driven insights, the Senior Manager will help transform traditional digital interfaces into adaptive, intuitive omnichannel experiences that anticipate customer needs and elevate every step of the travel journey.

1. Steer a cross-functional portfolio of design work structured into two complementary tracks — Shaping and Production.

• Shaping:
  Drive strategic shaping exercises to identify and define clear customer value propositions. Partner closely with product owners to influence product roadmaps and feature prioritization, ensuring design plays a leading role in defining the "why" and "what" before execution begins.
• Production:
  Lead the delivery of AI-enabled prototyping of omnichannel experiences that streamline operational workflows, reduce design–development handoffs, and drive measurable efficiency across teams and resources

2. Be the UX Partner for United's Digital Channel strategy, primarily for the desktop, mobile web, and mobile app. Identify and clear any roadblocks and potential risks with urgency to ensure delivery is within the committed schedule.

3. Partner with product leaders to shape and evolve unified experience roadmaps that not only optimize current resources and deliverables but also future-proof design solutions for scale, adaptability, and innovation.

4. Collaborate with cross-functional teams, the broader UX Community, and business partners throughout the design process and incorporate feedback appropriately with a user-centered focus.

5. Drive data- and research-informed design decisions that balance user needs, business goals, and technological possibilities.

6. Enable the continuous evolution of Atmos, United Airline's design system, ensuring it remains future-proof, scalable, accessible and tightly aligned with United's brand and experience standards.

7. Champion the strategic integration of AI across platforms—shaping vision, influencing roadmaps, and ensuring these capabilities are thoughtfully embedded within scalable, system-driven design solutions.

8. Demonstrate strong design leadership by identifying top talent, fostering a high-performance team culture, and upskilling designers through mentorship, coaching, and exposure to strategic omnichannel design challenges.

Bachelor's degree in a relevant field preferred (Human-Computer Interaction, User Experience, Design)

7+ years of relevant UX experience - interaction design experience required

5+ years digital interaction design experience required

3+ years supervisory experience required

Experience in human-factors, user experience design, service design or a related design discipline

Proven experience leading and mentoring a cross-functional UX team across multi-channel digital product initiatives, including desktop, mobile web, mobile app, and emerging touchpoints

Expertise in crafting AI-driven, future-state travel and retail experiences, leveraging data and insights to anticipate customer needs and drive intelligent, personalized interactions

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